Open Analytics – Privacy-First Cookieless Google Analytics Alternative

Description

Open Analytics is a privacy-first, open-source, cookieless Google Analytics alternative. One lightweight script tracks visitors, pages, sources, funnels and revenue without setting cookies or collecting personal data, so you do not need a consent banner for the default cookieless mode. Hosted in the EU (Helsinki) or self-host under AGPLv3.

Please note: this listing covers Open Analytics at getopen.so. It is not OpenSEO (the separate AI SEO tool that lives at /ai-tools/open/ on this site).

Beyond classic pageviews you get realtime presence, a live globe, visitor journeys, custom events, Core Web Vitals, Stripe/Polar revenue attribution, public dashboards, weekly digests, a read API and CLI. The AI angle is honest rather than everything-is-AI: an in-dashboard chat to ask your numbers in plain English, plus an MCP server so ChatGPT or Claude can query the same data. Product Hunt ranked it #2 Product of the Day around its August 2026 launch.

Hosted pricing (checked on getopen.so/pricing on 9 November 2026) is paid with a 7-day free trial: Starter $9/mo (50k events, 1 site), Growth $19/mo (500k events, 5 sites), Pro $49/mo (5M events, 10 sites), plus Enterprise on request. Yearly billing is ten months for twelve: $90 / $190 / $490 a year. Every feature is on every plan; you pay for volume. Self-hosting is free of licence fees under AGPL.

Who It’s For

• Marketers and founders who want traffic, sources and conversions without GA4 complexity or a consent-banner tax on European visitors.
• Privacy-conscious SaaS and content sites that need cookieless, GDPR-ready analytics hosted in the EU or on their own servers.
• Teams that follow money, not only pageviews — Stripe or Polar revenue attributed back to the page, campaign and referrer.
• AI-native operators who want to ask analytics questions in chat or over MCP, without replacing the whole measurement stack with a black box.
• Teams migrating from Plausible, Fathom or similar who can import history as a ZIP after reviewing it.

Core Capabilities

Cookieless tracking by default

Default Light mode sets no cookies and stores no personal data; visitors are counted with a daily-rotating anonymous hash. Global Privacy Control and Do Not Track are honoured server-side. Sites can optionally enable Pro mode with a first-party cookie for cross-day recognition — that is an opt-in, not the default.

Realtime dashboard and live globe

Watch visitors arrive as they do, filter by country, page or source, and see presence on a live globe. ClickHouse backs queries so longer ranges stay fast.

Funnels, journeys, events and Web Vitals

Save conversion steps, follow an anonymous visitor through a session, fire custom events (including attribute-driven events without custom JavaScript), and measure LCP, INP, CLS and TTFB on real visits by device.

Revenue attribution

Connect Stripe or Polar with a read-only credential; payments appear beside the visit that produced them so you see which pages and channels earn.

AI chat and MCP (honest scope)

Ask the dashboard a question in plain English and get a number back. Connect ChatGPT or Claude via the MCP server to query the same metrics from your assistant. This is an analytics query layer, not a content or SEO generator.

Open source and self-hostable

AGPLv3 on GitHub (OpenLabs-so/openanalytics). Hosted getopen.so is the same product run for you; self-host if you want the data on your own infrastructure.

Key Features Summary

• ~2 KB cookieless async tracker; no consent banner in default mode
• Realtime dashboard, live globe, filters and public share links
• Funnels, visitor journeys, custom events, campaigns/UTMs
• Core Web Vitals on real visits
• Stripe and Polar revenue attribution
• Weekly email digest; team roles (owner/admin/viewer)
• In-dashboard AI chat; MCP server for ChatGPT/Claude
• Import from Plausible, Fathom and other supported tools
• AGPLv3 self-host or EU-hosted SaaS

Plans & Pricing

Figures from getopen.so/pricing on 9 November 2026. USD. Every feature is included on every size; sizes differ by events, sites and seats. 7-day free trial (card taken, charged on day 7 unless cancelled). No free forever plan. No overage fees — collection pauses at the limit.

Billable events are pageviews, custom events and conversions from real traffic (not bots/duplicates). Web vitals, engagement time, heartbeats, revenue records and imported history do not count toward the meter. Always re-check getopen.so/pricing before you buy.

Pros & Cons

Pros

• Truly cookieless default with a clear GDPR posture and EU hosting.
• Every feature on every plan; transparent event-based pricing from $9/mo.
• Revenue attribution, funnels, CWV and imports go beyond bare pageview tools.
• AI chat + MCP without pretending the product is only an LLM wrapper.
• AGPL self-host option for teams that need data residency control.

Cons

• No free forever hosted tier (trial only); GA4 remains free at huge scale.
• Honouring GPC/DNT can make totals look lower than cookie-based tools — expected, but needs explaining to stakeholders.
• Optional Pro mode adds a first-party cookie if you need cross-day identity — privacy posture then depends on configuration.
• Desk review only; still early relative to Plausible/Fathom incumbents.

Where It Fits

Open Analytics sits in the analytics category beside measurement and visibility tools, and overlaps conversion optimisation when you use funnels and revenue attribution. Related live listings: OuterSignal, SERP Lens, Enrich Labs, Obsero and MentionsAPI. For GA alternative reading on this site, see alternatives to Google Analytics. Not OpenSEO: OpenSEO. Full review: Open Analytics Review 2026.

FAQs

Is Open Analytics free?

There is no free hosted plan. You get a 7-day free trial on the size you pick. Self-hosting under AGPLv3 has no licence fee.

Do I need a cookie banner?

Not for the default cookieless Light mode, according to the vendor: no cookies and no personal data means nothing to ask consent for. Optional Pro mode uses a first-party cookie — reassess consent obligations if you enable it.

Is this an AI tool?

It is primarily privacy-first web analytics. AI features are a chat assistant for asking questions of your data and an MCP server for assistants — useful, but not the core product.

Is Open Analytics the same as OpenSEO?

No. OpenSEO is a different product listed at /ai-tools/openseo/ (also reachable via /ai-tools/open/). This listing is Open Analytics at getopen.so.