The Best Alternatives to Google Analytics

July 22, 2022

Alternatives to Google Analytics

Google Analytics is an excellent tool for tracking website traffic, but it’s not the only option. This blog post will discuss some of the best alternatives to Google Analytics. We will cover key features, advantages and disadvantages, and how they compare to Google Analytics. If you are looking for a tool that provides a more in-depth analysis of your website traffic, then one of these alternatives may be right!


Are you looking for an alternative to Google Analytics?

We understand that Google Analytics is not the only analytics platform out there. That’s why we’ve compiled a list of the best alternatives to help you make the best decision for your business.


Each platform on our list offers different features, so it’s crucial to find one that fits your needs. We want to help you find the perfect venue for your business so you can make data-driven decisions and grow your company.

What does Analytics App do?

It is a company application software that measures and enhances the performance of business activities and is known as an analytical application. Analytical software is a special kind of business intelligence.


Based on media sources, they offer analytics on various in-app activities, app engagement, and ad expenditure. Deep Linking and Fraud Protection are also included.

Where is Data Analytics used?

Techniques for data analytics are used in research by data scientists and analysts, and corporations also utilize them to guide decision-making. Companies may build goods, analyze their advertising efforts, customize the content, and establish content strategies using data analysis.


A data analyst examines data to find significant consumer insights and potential uses for the information. They also advise the company’s management and other stakeholders of this information.

What is Google Analytics?

To help you evaluate data for your company’s choices, Google Analytics provides you with the free tools you need in one convenient location.


Knowing who uses your website and mobile app will help you evaluate how well your marketing, content, and other efforts are working. You can utilize analytics to produce commercial outcomes since it integrates with Google’s publisher and advertising tools.

Advantages and Disadvantages of Google Analytics

Google Analytics Pros

  • The data is displayed in an easily digestible format.
  • Google Analytics integrates with other Google products.
  • Google Analytics offers a wide range of features.
  • Google Analytics is free.

Google Analytics Cons

  • The data can be overwhelming.
  • Google Analytics requires some technical knowledge.
  • Some features are only available in the paid version.
  • There is a learning curve.
  • Some features are complex.

Google Analytics Major Problem

Google Analytics may provide a lot of information about your website, and its insights can help you make better marketing choices. There are other options to try if you don’t like the web analytics tool or its features.

Despite being backed by the powerful Google search engine, Google Analytics has two significant limitations:

  • Limited Data Reporting

Google Analytics automatically tracks standard site metrics; however, actions like downloading files or clicking through to external links are not.


You must create a tag using Google Tag Manager and upload the code to your web pages to track additional metrics.


  • Confusing UI and Segmentation

Similar to that, creating your own Google Analytics dashboard might be challenging. Since Google Analytics is made to work right out of the box, many companies use its pre-configured views and settings.


You should be prepared to learn how to create your custom dashboard if you want to use one.

Why use Google Analytics Alternatives?

Consider Google Analytics alternatives for a variety of reasons, including:

  • Easily Customized (dashboards, tracking, data)
  • User-Friendly Interface
  • If you’re unfamiliar with web analytics
  • Learning how to use the Google Analytics interface might take some time.
  • Google does provide several classes devoted to comprehending the tool; however, they might not be entirely free.

Here are 15 Best Google Analytics Alternatives

1. Semrush

Semrush can track more than just your website traffic; you can also utilize the platform to research the trends and keywords used by your rivals.

Key Features:

  • Monitor traffic coming from many websites, including those of your rivals.
  • Identify the interests and brand preferences of users.
  • Metrics for your subdomain to follow.

Pricing Options:

Choose from any of our three premium options, beginning at $119.95 per month, or try Semrush for free.

2. Heap

Heap can assist you in comprehending the methods and motives used by visitors to your website.

Key Features:

Pricing Options:

Even though there are free choices, you must interact with their sales staff to obtain a tailored premium option.

3. Gauges

This real-time analytics solution claims that it is simple to use and comprehend.

Key Features:

Pricing Options:

Gauge offers a 7-day free trial, after which you may choose one of the three payment methods indicated below.

4. Matomo

Matomo places a strong emphasis on data security and privacy. More than 1.4 million websites use the technology in more than 190 countries.


  • Analyzes all data: Matomo, unlike Google Analytics, keeps track of all user information to provide reliable findings.
  • You are the only owner of the data that Motomo uncovers.

Pricing Options:

A trial is available for Matomo. Their monthly pricing tiers begin at $19.

5. Simple Analytics

Simple Analytics has a straightforward design that is simple to use and comprehend. They support the privacy of user data, much like Matomo.

Key Features:

  • Just keep track of page views, referrers, top pages, screen sizes, browsers, and countries of origin so there is no data overload.
  • Small enterprises or sole proprietors that don’t want to get too caught up in technical minutiae benefit the most from it.

Pricing Options:

Free trials are available for Simple’s beginning and business plans. For additional details on the Enterprise package, get in touch with their sales staff.

6. Fathom Analytics

Fathom Analytics follows the same “privacy-first” guiding principle as Simple. The most crucial indicators are tracked so you can quickly make essential marketing decisions.

Key Features:

  • Bypass ad blockers
  • Easy dashboard setup and report generation

Pricing Options:

There are three premium alternatives after a 7-day free trial with Fathom Analytics.

7. Clicky

Clicky tracks the same metrics as our other alternatives, but it also provides heatmap tracking so you can see which areas of your website receive the most traffic.

Key Features:

Pricing Options:

Click provides four paid and four free choices.

8. Mixpanel

Mixpanel operates on the web, mobile, and other intelligent devices to comprehensively understand consumer behavior.

Key Features:

  • Works with microtransactions and in-app purchases
  • Following user behavior
  • alternatives for a customizable dashboard

Pricing Options:

Mixpanel provides two paid and one free option.

9. Plausible

Alternative to GA that respects privacy is plausible analytics. It’s a terrific choice for website owners who value their privacy and those searching for a quick and easy solution to view site traffic and insights.

Key Features:

On one page, there are only simple stats.

a little script that keeps your website loading quickly

Anyone may inspect the source code because GitHub makes it public.

Pricing Options:

Pricing depends on your monthly page views and grows on a sliding basis, starting at $6 per month.

10. Smartlook

Smartlook is a technology for tracking user activity that keeps track of visits to websites, mobile apps, and games.


The sophisticated capabilities of both quantitative and qualitative analytics are included in the Smartlook toolbox. The technology allows many visitors since you can filter records to zero in on particular occurrences.

Key Features:

  • User activity tracking
  • Quantitative and qualitative analytics
  • Filter records

Pricing Options:

 A free plan is available. Starter plan from $39/month.

11. Woopra

Woopra offers website analytics based on touchpoints, such as live chat conversations or user behavior following welcome emails. As a result, tracking and integrating data across many platforms and properties becomes simpler.


Through data-driven analytics, the technology monitors consumers as they move through the customer experience.

Key Features:

Pricing Options:

A free plan is available. The starter plan is $999/month.


  1. KISSmetrics

KISSmetrics is committed to providing practical information that can enhance your marketing strategies, website layout, and user experience.


KISSmetrics connects all your data to a single individual, making it simple to follow a customer’s journey as they engage with your company across various channels.

Key Features:

  • Tying all data to a single person
  • Actionable insights
  • Improving marketing efforts

Pricing Options:

A 14-day free trial is available. The Basic plan starts at $149/month.

13. StatCounter

An online analytics service called StatCounter offers vital information and insights to website owners, programmers, and marketers all around the world.


Businesses of various kinds, from small startups to Fortune 500 organizations, use the platform, which tracks over 17 billion visitors monthly.

Key Features:

  • Tracking pageviews
  • Visitor insights
  • Website analysis

Pricing Options:

A free plan is available. The Professional program starts at $199/month.

14. GoSquared

GoSquared does real-time tracking of website visits and campaign data points. It can display visitors’ traffic sources and the pages they are now browsing.


This makes it simpler to divide your audience into segments and interact with customers during the buying process.


The platform facilitates most of the sales process with live chat, team inboxes, and integrated CRM.

Key Features:

Pricing Options:

  • A free plan is available for 14 days. The Standard plan starts at $19/month.

15. Foxmetrics

FoxMetrics is an analytics tool for marketing and personalization that focuses on segmentation. It makes it easier to collect, enhance, and display data so you can use it better rather than just gathering more of it.


Sessions, Users, page visits, custom events, and more are all covered in reports.

Key Features:

Pricing Options:

Free for the first 100K actions per month; $299 monthly for premium subscriptions.

Some Benefits of using an Analytics Software:

  • You can see the most popular pages on your website and adjust your content strategy accordingly.
  • You can track conversions (sales, sign-ups, etc.) and attribute them to specific marketing campaigns or traffic sources.
  • You can segment your audience based on various criteria (location, device, behavior, etc.) and target them with personalized messages.
  • You can detect issues on your website (e.g., broken links, slow loading pages) and fix them before they cause too much damage.
  • You can benchmark your performance against competitors and industry leaders.
  • It can track any internet user, whether they are using a desktop computer or a mobile device.
  • It gives you helpful information that might aid your decision-making regarding your website and business.
  • It’s affordable (or even free) and easy to implement.
  • You may choose an analytics program that best suits your demands from a wide variety available.

10 Tips to maximize using data analytics software

  1. Define your goals and objectives before using any analytics software.
  2. Choose the right software for your needs. Consider factors such as ease of use, price, features, etc.
  3. Make sure you have enough data to work with before you start analyzing it.
  4. Learn how to use all the features of the software you choose. Don’t just stick to the basics.
  5. Regularly check your data and look for trends and patterns. Act on them quickly.
  6. Share your findings with other people in your organization so they can take appropriate action.
  7. Don’t be afraid to experiment with different things. Analytics is all about trial and error.
  8. Keep your data accurate and up-to-date.
  9. Back up your data regularly.
  10. Work with a professional if you need help.


Q: Is Data Analytics software free?

A: Some Data Analytics software is free, but most good ones come with a price tag.

Q: How do I start using Data Analytics software?

A: The best way to start using Data Analytics software is to find a tutorial or online course that suits your learning style. Alternatively, you can hire a professional to help you get started.

Final Thoughts

While Google Analytics is a fantastic tool, it isn’t the only one available. In this post, we’ve selected ten alternatives to Google Analytics that you might wish to use in your company. Before choosing which of these tools is best for you, be sure to conduct your homework since each has distinct advantages and disadvantages.

We hope you found this post helpful. If you have any questions or suggestions, please feel free to leave a comment below!

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