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25 Best AI Tools for B2B Marketers in 2026: The Definitive Guide

February 12, 2026

Looking for the best AI tools for B2B marketers in 2026? This guide covers 25 proven platforms across content creation, ABM, sales intelligence, automation, and more. We include established leaders and lesser-known tools that deserve your attention.

TL;DR

AI tools for B2B marketing have matured rapidly. In 2026, the best platforms go beyond content generation to cover the full revenue lifecycle, from identifying in-market accounts and enriching lead data to personalising multi-channel campaigns and automating outreach. This guide breaks down 25 tools across seven categories so you can build a stack that actually drives pipeline, not just activity.

Why B2B Marketers Need AI Tools in 2026

The numbers tell a clear story. According to McKinsey’s 2025 State of AI report, 42% of organisations are now applying AI in sales and marketing. Companies using AI in their marketing report a 42% reduction in customer acquisition cost compared to traditional methods. And Gartner predicts that by 2026, 80% of advanced marketing teams will use AI to optimise multichannel campaigns in real time.

But there is a catch. Around 74% of companies still struggle to achieve real value from their AI investments. The problem is not a shortage of tools. There are now over 14,000 unique martech solutions available, a 27.8% increase over the previous year. The average B2B organisation operates with 12 to 20 marketing technology tools, and martech utilisation has dropped to just 49%.

The challenge is choosing the right tools and using them well.

This guide is designed to cut through that noise. We have organised 25 AI tools into seven categories that map to the core functions of a modern B2B marketing operation. For each tool, we explain what it does, who it is best for, and what makes it stand out.

Category 1: AI-Powered CRM and Marketing Automation

1. HubSpot Breeze AI

HubSpot has integrated AI deeply into its CRM through Breeze, which powers automated lead follow-ups, predictive lead scoring, content generation, and campaign personalisation. For B2B companies under $100M ARR, HubSpot remains the dominant choice due to its affordability, ease of use, and all-in-one functionality. The fact that 91% of companies with 10 or more employees use CRM software tells you this category is non-negotiable.

Best for: Small to mid-sized B2B teams wanting an all-in-one CRM with embedded AI. Pricing: Free tier available. Paid plans start from around $20 per month per seat.

2. Pipedrive AI

Pipedrive specialises in AI-powered CRM for B2B companies that want to manage sales cycles and leads more effectively. Its AI email writer helps reps respond with relevant, professionally written messages. Follow-up automations trigger based on past messages, prospect profiles, and deal stages. Smart integration recommendations suggest third-party apps that align with your workflow.

Best for: Sales-led B2B teams that want a lightweight, AI-enhanced CRM focused on pipeline management. Pricing: Paid plans start after a 14-day free trial.

3. Braze

Braze is a customer engagement platform built for businesses that need to interact with customers across multiple channels. It uses AI to optimise messaging timing, personalise content at scale, and orchestrate complex multi-channel journeys. It is particularly strong for B2B companies with high-volume customer communication needs.

Best for: Enterprise B2B teams running complex, multi-channel customer engagement campaigns. Pricing: Custom pricing based on business size and needs.

Category 2: Account-Based Marketing (ABM) and Intent Data

4. Demandbase

Demandbase is the go-to platform for any B2B marketing strategy centred around ABM. Its AI-powered account identification and predictive analytics make it exceptionally valuable for targeting high-value accounts. The platform offers a full-funnel approach with precision targeting, seamless sales and marketing alignment, and real-time personalisation. It also includes AI-led contact recommendations from a database of over 150 million B2B contacts.

Best for: Enterprise B2B teams running large-scale ABM campaigns with complex buying committees. Pricing: Custom pricing across three plans.

5. 6sense

6sense detects and analyses over 500 billion intent signals per month. It tracks millions of buyer and company profiles, technologies, and more. The platform helps you identify which accounts are actively in-market before they ever fill out a form. It also offers lead-capturing form optimisation and automatic data enrichment.

Best for: Revenue teams that want predictive analytics and deep intent data to prioritise accounts. Pricing: Custom pricing. Contact sales for a quote.

6. Tofu

Tofu is a newer but increasingly respected AI-native marketing orchestration platform. It generates hyper-personalised content across multiple channels including email, web pages, ads, documents, social media, and events from a single unified system. Its AI learns your brand during onboarding and maintains that context across every piece of content. RingCentral reported that Tofu made their entire team significantly more efficient and led to zero new headcount requests.

Best for: B2B marketing teams that need multi-channel ABM orchestration and content personalisation at scale. Pricing: Custom pricing. Enterprise-ready with SSO and role management.

7. Mutiny

Mutiny specialises in AI-powered website personalisation. It creates one-to-one microsites and web experiences tailored to each target account. If your strategy involves driving prospects to landing pages, Mutiny ensures each visitor sees messaging crafted specifically for them. It is focused exclusively on the website channel, so you would pair it with other tools for email, ads, and social.

Best for: B2B teams running ABM programs that want personalised web and landing page experiences. Pricing: Custom pricing.

8. Keyplay

Keyplay is a lesser-known but powerful ICP (Ideal Customer Profile) modelling platform. It uses AI to analyse your existing customer data and builds a dynamic model that continuously ranks accounts for marketing and sales. Unlike legacy ABM platforms with black-box algorithms, Keyplay offers whitebox intent scoring so you can see exactly what drives each score. It connects multiple intent sources including LinkedIn Ads engagement, website visits, and custom signals.

Best for: Growing B2B SaaS companies (Series A to post-IPO) with sales-led motions selling into complex, diverse markets. Pricing: Growth plan starts at $18K per year. Full-Service ICP plans start at $29K per year.

Category 3: Sales Intelligence and Lead Enrichment

9. Clay

Clay has become an essential tool for go-to-market teams. Trusted by over 300,000 GTM teams, it brings AI agents, enrichment, and intent data together to turn insights into relevant, timely action. Its waterfall enrichment approach pulls data from over 100 premium sources, and its AI-powered Claygent can search public databases, navigate gated forms, and find unique data points. The recent MCP server connectivity means you can connect Claygent to Salesforce, Gong, Google Docs, and more.

Best for: Revenue teams that need flexible data enrichment workflows and AI-powered prospecting. Pricing: Credit-based pricing. Free tier available.

10. Cognism

Cognism combines AI, human validation, and intent signals to deliver enriched, compliant contact data. Its Diamond Data layer verifies email addresses and direct dials through multiple sources and human checks. This is particularly valuable for B2B teams selling globally where GDPR and CCPA compliance is critical. The platform includes intent scoring powered by Bombora and integrates directly with CRMs and sales tools.

Best for: B2B sales teams that prioritise verified, compliant contact data for outbound prospecting. Pricing: Custom pricing based on team size and needs.

11. Warmly

Warmly is a revenue orchestration platform that identifies both companies and individual visitors on your website in real time. Unlike most visitor identification tools that only reveal company names, Warmly can pinpoint the actual person browsing your site. It enriches each visitor with B2B data, first-party intent data (pages visited, recurring visits), and third-party intent data from Bombora, 6sense, and Clearbit. Its AI SDR partnership with 11x means you can automatically book meetings with warm leads.

Best for: B2B teams that want to convert website traffic into pipeline through real-time visitor identification and automated engagement. Pricing: Free forever plan available for up to 500 visitors per month. Data Only starts at $333 per month.

12. Koala

Koala is a newcomer in the intent data and website identification space. It reveals first-party data showing which pages potential leads visited, what articles they read, and which documents they downloaded. It provides an ICP score for each identified visitor and allows you to set up automated workflows such as follow-up emails and CRM syncing. Its free forever plan makes it accessible for teams just getting started with intent data.

Best for: Early-stage B2B companies that want to experiment with intent data and visitor identification without major investment. Pricing: Free forever plan for up to 3 users and 250 identified visitors. Starter at $500 per month.

Category 4: AI Content Creation and SEO

13. Jasper

Jasper is a generative AI content creation platform designed specifically for B2B companies scaling their content marketing. It offers pre-built workflow recipes for blog posts, product reviews, sales emails, and video scripts. Boss Mode enables long-form content creation for articles, eBooks, and white papers. Over 100,000 businesses use Jasper, including HubSpot, SentinelOne, and Amplitude. Users report cutting time-to-publish by up to 80%.

Best for: B2B marketing teams that need to scale content production while maintaining brand voice consistency. Pricing: Plans available from around $39 per month.

14. ContentShake AI (by Semrush)

ContentShake combines real Semrush keyword and competitor data with LLM-powered writing. It generates full-length, optimised articles in seven languages from a single prompt. What sets it apart is brand voice customisation where you upload writing samples and it mirrors your style. It also publishes directly to WordPress or Google Docs.

Best for: SEO-focused B2B marketers who want content that ranks, informed by real competitive data. Pricing: Included in some Semrush plans or available as an add-on.

15. Writesonic

Writesonic has leaned heavily into SEO and AI search visibility (GEO, or Generative Engine Optimisation). It integrates with Semrush for SEO topic suggestions and includes automated internal linking, content gap analysis, and search listening. It produces over 1,000 words in under 60 seconds. The free tier offers 10,000 words per month.

Best for: B2B teams prioritising content volume and SEO-driven organic growth. Pricing: Free tier available. Individual at $20 per month. Professional at $99 per month.

16. Averi

Averi is purpose-built for B2B SaaS startups. Rather than being just another AI writing tool, it handles the complete content workflow from strategy and creation to SEO/GEO optimisation and publishing. The platform learns your brand during onboarding by analysing your website and maintains that context across every piece of content. It optimises for both traditional SEO and AI citations, which matters in 2026 when AI search referrals are growing exponentially.

Best for: Seed-to-Series A B2B startups with $1M to $10M ARR that need systematic content marketing without dedicated teams. Pricing: Custom pricing for the full platform.

17. Copy.ai

Copy.ai has expanded well beyond content generation into full go-to-market workflow automation. It connects marketing content creation with sales enablement, lead enrichment, and process automation. Its template library covers over 100 templates including social ads, product launches, and nurture email campaigns. At $36 per month for 5 seats, it offers strong team value.

Best for: B2B companies needing sales-marketing alignment with workflow automation and content creation in one platform. Pricing: Free tier available. Pro plan at $36 per month for 5 seats.

Category 5: AI-Powered Outreach and Engagement

18. Instantly.ai

Instantly is built for high-volume cold outreach at scale. It gives you access to over 450 million verified B2B contacts with advanced filtering by industry, job title, company size, tech stack, and geography. Its AI warm-up feature helps maintain email deliverability, and the lookalike feature helps you find prospects similar to your best leads. It supports multichannel prospecting with built-in sequencing.

Best for: B2B sales teams running high-volume outbound email campaigns. Pricing: Plans start from around $30 per month.

19. Intercom Fin

Intercom’s AI chatbot Fin is one of the most advanced on the market for handling customer queries at scale. It has already handled over 13 million customer queries across 4,000 or more businesses, including B2B names like Monzo and Anthropic. You share your knowledge base and Fin instantly learns everything about your company and products. It handles queries, routes leads, and escalates issues only when necessary.

Best for: B2B companies managing growing support volumes that want an always-on AI support agent. Pricing: Custom pricing based on resolution volume.

20. Lavender

Lavender is not a full lead generation platform, but it is one of the most useful tools for reps who rely on email. It acts as a real-time writing coach that improves your emails for clarity, tone, and conversion potential. It plugs directly into Gmail or Outlook. For SDRs sending hundreds of messages weekly, small improvements in copy can produce significant results.

Best for: Individual sales reps and SDRs who want to improve email response rates. Pricing: Free tier available. Paid plans from $29 per month.

Category 6: AI Automation and Workflow

21. Gumloop

Gumloop is arguably the most underrated AI tool in this list. It is an AI automation platform that lets you connect any LLM model (GPT-4, Claude, Grok, and others) to your internal tools and workflows without writing code. Think of it as Zapier with an AI layer on top. It is used by teams at Webflow, Instacart, and Shopify. You do not need your own API keys as Gumloop gives you access to premium LLMs out of the box. Its recent MCP launch makes it even more powerful for marketing teams.

Best for: Marketing teams that want to build AI-powered workflows and automations without engineering support. Pricing: Free tier available. Paid plans for higher usage.

22. Zapier with AI Actions

Zapier remains the connective tissue of most marketing stacks. Its newer AI Actions allow you to trigger AI-powered steps within your existing workflows. You can set up automated enrichment, content generation, and routing that runs in the background. For teams that already use Zapier, adding AI Actions to existing workflows is the lowest-friction way to bring AI into your operations.

Best for: B2B teams already using Zapier that want to add AI capabilities to existing workflows. Pricing: Free tier available. Paid plans from $19.99 per month.

Category 7: Emerging and Specialist AI Tools Worth Watching

23. UserLed

UserLed is a newer ABM platform that aims to bring personalisation beyond the website into ads, emails, and sales outreach in a lightweight, fast interface. It positions itself as an ABM accelerator for companies that want one-to-one personalisation across every touchpoint without large teams or big budgets. It integrates with Salesforce, Marketo, HubSpot, Outreach, Salesloft, and 6sense.

Best for: Small to mid-sized B2B teams that want to dip their toes into multi-channel ABM with AI assistance. Pricing: Custom pricing. More affordable than enterprise ABM platforms.

24. Valona

Valona is a competitive intelligence platform designed specifically for B2B marketers. It provides real-time market insights, trend analysis, and competitor analysis using AI. Its AI research assistant keeps you updated on industry trends, and the platform captures sales leads while enhancing market positioning. It is a strong choice for companies that need market intelligence to inform their marketing strategy.

Best for: B2B marketers who need real-time competitive intelligence and market trend analysis. Pricing: Custom pricing.

25. Postiv AI

Postiv AI is a small but emerging tool that helps B2B professionals and founders turn ideas into professional LinkedIn posts and carousels in minutes. Founded by Carolina Posma, it combines AI-powered writing with tone learning, carousel creation, scheduling, and analytics. Users report saving over 10 hours per week on LinkedIn content creation. It ingests knowledge from LinkedIn, YouTube, web pages, PDFs, and voice notes.

Best for: B2B founders, consultants, and sales professionals building personal brands on LinkedIn. Pricing: Early-stage pricing. Free tier available.

How to Choose the Right AI Tools for Your B2B Stack

The biggest mistake teams make is trying to use as many AI tools as possible. Instead, start with your primary constraint and work outward.

If you lack consistent content, start with a content engine like Averi, Jasper, or ContentShake. If you have content but cannot identify in-market accounts, invest in intent data through 6sense, Demandbase, or Warmly. If your sales conversations are not converting, Gong or Lavender can provide visibility and coaching. If you are drowning in manual workflows, Gumloop or Zapier AI Actions can automate the repetitive work.

Focus on outcomes rather than activity metrics. For content tools, measure organic traffic growth, lead generation, and content-attributed pipeline. For sales intelligence, measure conversion rate improvements and deal velocity. For automation, measure time savings translated to additional capacity.

FAQ: AI Tools for B2B Marketers in 2026

What are the best AI tools for B2B marketing in 2026? The best AI tools for B2B marketing in 2026 span several categories. For CRM, HubSpot Breeze AI leads. For ABM, Demandbase and 6sense dominate. For content creation, Jasper, ContentShake, and Averi stand out. For sales intelligence, Clay, Cognism, and Warmly are top choices. For automation, Gumloop and Zapier AI Actions offer the most flexibility.

How much do AI marketing tools cost for B2B companies? Costs range widely. Free tiers are available for tools like Copy.ai, Koala, and Warmly. Mid-range tools like Writesonic and Zapier run from $20 to $100 per month. Enterprise platforms like Demandbase, 6sense, and Keyplay start from $18,000 per year and go up based on usage and features.

Can small B2B teams afford AI marketing tools? Yes. Many powerful AI tools offer free tiers or affordable entry points. Copy.ai offers a free plan and its Pro plan covers 5 seats for $36 per month. Warmly has a free forever plan. Writesonic starts at $20 per month. You can build a functional AI marketing stack for under $500 per month.

What is GEO and why does it matter for B2B marketers? GEO stands for Generative Engine Optimisation. It refers to optimising your content so it gets cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. In 2026, AI search referrals are growing rapidly. Tools like Averi and Writesonic now optimise for both traditional SEO and GEO.

How is AI changing B2B lead generation in 2026? AI is shifting B2B lead generation from manual, spray-and-pray outreach to predictive, signal-based engagement. Tools now identify buyer intent before prospects fill out forms. They enrich leads automatically, personalise outreach at scale, and book meetings through AI SDR agents. The result is shorter sales cycles, lower acquisition costs, and better-qualified pipeline.

This guide is published and maintained by Digital Marketing Supermarket (www.digitalmarketingsupermarket.com), the curated directory for digital marketing tools, services, agencies, and AI marketing solutions. We help marketers cut through the noise and find the right tools for their business.

Last updated: February 2026