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Digital Marketing Agencies in Riga: Your Complete Guide to Latvia’s Leading Marketing Partners

November 10, 2025

Introduction

Finding the right Digital Marketing Agencies in Riga can transform your business’s online presence and drive measurable growth in the competitive Latvian market. As Latvia’s capital and largest city, Riga has emerged as a thriving hub for digital innovation, hosting numerous agencies that serve both local businesses and international clients across Europe and beyond.

The digital advertising landscape in Latvia is experiencing significant growth. According to Statista, digital advertising spending in Latvia is projected to reach $148.9 million in 2024, with the market expected to grow by 5.22% between 2024-2028. This growth trajectory reflects the increasing importance of digital marketing services in the region, making it crucial for businesses to partner with experienced agencies that understand both local market dynamics and international digital marketing best practices.

Whether you’re a startup looking to establish your digital footprint, an SME aiming to scale your online presence, or an established enterprise seeking to optimize your digital marketing ROI, this comprehensive guide explores the leading Digital Marketing Agencies in Riga that can help you achieve your business objectives.

The Digital Marketing Landscape in Riga, Latvia

Market Growth and Opportunities

Latvia’s digital economy is experiencing remarkable transformation. According to DataReportal’s Digital 2025 Latvia report, Facebook’s potential ad reach in Latvia increased by 71,600 users (+8.7%) between January 2024 and January 2025, while TikTok reached 791,000 users aged 18+ in early 2025, representing 52.1% of all adults in this demographic.

The European Commission’s Digital Decade 2024 Country Report for Latvia indicates that Latvia has made notable progress in SME digitalization, with 48.2% of enterprises achieving at least a basic level of digital intensity. This growing digital adoption creates substantial opportunities for businesses working with professional Digital Marketing Agencies in Riga.

Industry Statistics

IBISWorld reports that the advertising agencies market in Latvia is valued at €818.0 million in 2025, with online advertising continuing to expand rapidly. The market is characterized by high fragmentation, with numerous specialized agencies offering niche services alongside larger international players.

Furthermore, Mordor Intelligence projects that Latvia’s e-commerce market stood at $789.65 million in 2025 and is forecast to reach $924.31 million by 2030, advancing at a 3.21% CAGR. This growth in digital commerce directly correlates with increased demand for specialized digital marketing services, particularly in ecommerce optimization, SEO, and performance marketing.

Top Digital Marketing Agencies in Riga

1. scandiweb

Website: https://scandiweb.com/

Overview: scandiweb stands as one of the most prominent Digital Marketing Agencies in Riga, established in 2003 by Antons Sapriko. According to Wikipedia, the agency specializes in eCommerce platform development, particularly Magento (Adobe Commerce), alongside comprehensive digital marketing services. With over 500 team members from 33 countries and offices globally, scandiweb has established itself as a leader in the digital commerce space.

Services:

  • Enterprise SEO Services
  • Digital Marketing Strategy
  • PPC and Paid Advertising
  • Email Marketing
  • Conversion Rate Optimization (CRO)
  • Data Analytics Services
  • Web Development & Design
  • UX/UI Design

Specializations: scandiweb holds the distinction of having the largest team of Adobe Commerce-certified employees globally. The agency is an official Adobe Silver Partner, Google Premier Partner for 2025 (placing them among the top 3% of agencies globally), BigCommerce Certified Partner, and Pimcore Platinum Partner.

Notable Clients: The agency’s impressive portfolio includes Fortune 500 companies and major brands such as Puma, Jaguar Land Rover, Walmart, Samsung, Adobe, JYSK, Champion, Macron, The New York Times, Reuters, L’Oréal, Lego, and Diesel. scandiweb has delivered solutions for 600+ brands in 35 countries.

Location: Astrida Briana iela 9a, Riga, Latvia

Contact:

Why Choose scandiweb: scandiweb’s combination of technical expertise, global reach, and proven track record with major international brands makes them an excellent choice for businesses seeking comprehensive eCommerce and digital marketing solutions with enterprise-level capabilities.

2. Inspired Communications

Website: https://www.inspired.lv/

Overview: Inspired Communications is recognized as the leading full-service media agency in Latvia and one of the leaders across the entire Baltic region. With nearly 20 years of experience, Inspired has established itself as a powerhouse in media planning, buying, and comprehensive digital marketing services.

Services:

  • Media Planning & Buying
  • Digital Strategy Development
  • Social Media Marketing & Management
  • Influencer Collaborations
  • Content Production
  • Marketing Research
  • Creative Material Production & Adaptation
  • Training & Education Programs

Team & Approach: According to their LinkedIn profile, Inspired employs approximately 45 professionals who are described as “passionate and enthusiastic media planners, account managers and analytics.” The agency achieved No. 1 media agency status in Latvia within just 1.5 years of establishment.

Client Testimonials: A representative from Reckitt Benckiser stated: “Inspired media agency has a great team that will always support you and help implement the best ideas for communication campaigns, evaluate and create the best TV ad plans as well as digital solutions for advertising your brand.”

A spokesperson from Luminor noted: “Inspired is like an additional force in the Luminor team. Reliable, professional and creative. In our cooperation we especially value ease of communication, flexibility, as well as the ability to find and adapt the right solution to our needs.”

Location: Pērses iela 2a, Rīga, LV-1011

Contact: Email: Available through website contact form

Related Services: Inspired operates sister agencies including Inspired Connect for social media and content services, and Frank by Inspired for full-spectrum marketing solutions.

3. New Black

Website: https://www.newblack.lv/

Overview: Founded in 2016, New Black is a creative digital content marketing agency based in Riga that has built an impressive reputation for delivering exceptional advertising returns and high-performance digital solutions. The agency has served 120+ happy clients since its inception.

Services:

  • Digital Strategy & PR Strategy
  • Social Media Communication & Management
  • Content Creation & Video Production
  • E-commerce Development
  • Website Development
  • Digital Advertising Campaigns
  • Brand Strategy

Performance Metrics: New Black showcases remarkable client results compared to industry averages:

  • ROAS (Return on Ad Spend): Client average of 11-18 vs. industry average of 4
  • Conversion Rate: 12% vs. industry average of 1.3%
  • Social Media Engagement Rate: 11% vs. industry average of 2%

The agency has completed 90+ websites, 45+ e-stores, and developed 80+ strategies in the last six years.

Notable Clients: New Black’s diverse client portfolio includes:

  • Vietējais top!: “In the three years of our partnership New Black has played a crucial role in elevating our digital marketing across all The Baltics.”
  • Eucerin: “New Black has played a crucial role in amplifying Eucerin’s digital presence, focusing mainly on content creation for various social media platforms across all three Baltic States.”
  • LIDO Recreation Center: Partnership ongoing since 2017, handling strategy, digital media, advertising, content creation, and website development.
  • Huawei: Two-year collaboration managing social media content and digital PR in the Baltics.

Location: Miera iela 57a, Riga, Latvia

Contact:

4. McCann Riga

Website: https://www.mccann.lv/

Overview: McCann Riga is a prestigious advertising agency founded in 1995, part of the global McCann Worldgroup network operating in over 120 countries. As detailed on their LinkedIn page, the agency believes in “Calculated Risk” – combining creativity and strategy to achieve outstanding business results.

Services:

  • Brand Identity & Packaging
  • 3D Visualization & Web Campaigns
  • ATL/BTL (Above-the-Line/Below-the-Line) Marketing
  • Digital Production
  • Social Media Management
  • Public Relations
  • Strategic Analysis

Awards & Recognition: McCann Riga is a consecutive Latvian Art Directors Club award winner for “Agency of the Year.” Recent accolades include:

  • 2 Silver Awards at Effie Awards Europe for the Getliņi EKO campaign “No trash, no problem”
  • Bronze at Epica Awards for the VOT VOT campaign “The Last Free Speech App”
  • Part of McCann Worldgroup’s ‘Network of the Year’ at Epica Awards for six consecutive years

Global Network Advantage: As part of Interpublic Group (IPG), McCann Riga provides clients with access to global strength and knowledge while maintaining local market expertise. The network’s iconic campaigns include MasterCard’s “There are some things money can’t buy” and numerous award-winning creative work.

Location: Tērbatas iela 30, Riga, Latvia

Contact:

5. iMarketings.eu

Website: https://imarketings.eu/

Overview: Founded in 2013, iMarketings.eu is a specialized digital marketing agency focusing on helping e-commerce companies expand into European and Scandinavian markets. The agency holds Google Premier Partner status, placing them among the top 3% of digital marketing companies globally, and Google Export Partner designation.

Services:

  • Google Ads Management
  • Search Engine Optimization (SEO)
  • Facebook & Social Media Advertising
  • YouTube Video Ads
  • Display Advertising (Programmatic)
  • Website Localization
  • Market Analysis & Strategic Planning
  • Email Marketing
  • Google Analytics & Data Analysis

Impressive Results: According to verified sources, iMarketings.eu generated €358 million in revenue for e-commerce clients in 2024 across European markets. The agency operates in 20 countries with 25+ highly qualified experts and has completed 200+ successful case studies, investing over 175,000 hours managing digital campaigns (113,750 hours specifically for export markets).

Client Testimonials: Artur Sannikov (CMO, RD Electronics) states: “We can confidently say that we have found a reliable and competent partner in digital marketing. The iMarketings.eu experts always respond promptly to our questions and requests. They always try to find solutions to any difficult situations we have.”

Helvijs Everss (CEO, Trodo): “We’ve already been with them for five years now and we’re continuing to conquer new markets (France, Spain, England) together.”

Unique Offering: iMarketings.eu offers “The Power of Export” program, where the agency provides advertising budgets and professional team support, sharing project implementation risks rather than requiring upfront payment.

Academic Recognition: The agency’s founder, Dr. Sergey Volvenkin, presents research at international scientific conferences, and findings are published in international scientific journals.

Contact: Email: welcome@imarketings.eu

6. MBD Latvia

Website: https://mbd.lv/en/

Overview: MBD is a full-service digital marketing agency with particular expertise in B2B marketing, both domestically in Latvia and internationally. The agency emphasizes a business-driven digital strategy approach that sets clear objectives, metrics, channel allocation, and defined roles.

Services:

  • Digital Strategy Development
  • Google Advertising (PPC)
  • B2B Marketing
  • Analytics Implementation, Consultation & Training
  • Programmatic Advertising
  • Video Production for Digital Platforms
  • International Market Expansion Support

Approach: MBD employs what they describe as “top digital marketers who work together to find the right solution to get higher and farther faster.” The agency offers free initial consultations for businesses unsure about their digital marketing needs.

Specialization: One of MBD’s key differentiators is their proprietary programmatic solution designed to increase campaign relevance and effectiveness. Their B2B marketing expertise serves as a cornerstone service, helping clients expand successfully into different foreign markets.

Why Choose MBD: Businesses looking for data-driven digital strategies with a strong emphasis on B2B marketing and international expansion will find MBD’s specialized services particularly valuable.

7. Juice Latvia

Website: https://juicelatvia.lv/en

Overview: Juice Latvia is a multi-service digital marketing agency implementing creative campaigns of various complexity for promoting brands in the digital environment. Founded in Latvia, the agency serves companies worldwide across diverse industries.

Services:

  • Brand Identity & Logo Design
  • Social Media Marketing (SMM)
  • Content Creation (Photo, Video, 3D Animation)
  • Website & E-commerce Platform Development
  • iOS & Android Mobile Application Development
  • UX/UI Design
  • Digital Strategy

Client Portfolio: Juice Latvia works with companies of different scales and activity types:

  • Away Travel: Unique tours filled with charm and wild adventures
  • Lazarus: Latvian logistics company specializing in cargo transportation
  • Chopard: World-renowned jewelry house collaboration
  • Lev Levchenko: Dental clinic chain
  • Mulberry: Premium bakery
  • YASU: Sushi delivery in Greece

Project Approach: The agency emphasizes implementing projects across various business areas and developing unified digital strategies. They pride themselves on creating complete brand solutions, from logo design to full digital implementation, often with rapid turnaround times (typically 10-20 days for complete brand development projects).

Diverse Industry Experience: Juice Latvia’s portfolio demonstrates versatility, serving clients from large industrial firms to miniature bakeries, dental clinic chains to premium restaurants, showcasing their adaptability across sectors.

8. Riddle Digital

Website: https://riddle.lv/en/

Overview: Established in 2013, Riddle Digital is an award-winning digital agency that positions itself as being “led by honesty, design and high performance cross-platform digital solutions.” Based in Riga and driven by young professionals, the agency offers a comprehensive range of digital services.

Services:

  • Web Design & Development
  • Mobile Application Design
  • User Experience (UX) Design
  • Software Development
  • Strategy & Consulting
  • Digital Solutions Implementation

Philosophy: According to their about page, Riddle Digital believes “it is not the words that win over hearts and minds, but the action. It’s all about the experience.” This philosophy drives them to take extra steps in the development process to create journeys where everyone works toward the best possible outcome.

Innovation Focus: Riddle Digital operates Riddle Lab, a specialized segment focusing on new technologies, innovation, and phygital projects (blending physical and digital experiences). This lab is led by Indulis Švāģers-Griezis, who brings 7 years of experience across commercial, start-up, and non-profit sectors.

Team: The agency has gathered young and talented professionals with extensive experience in creating, designing, and implementing digital solutions across industries, maintaining an honest approach to help build and deliver functional and beautifully crafted solutions.

Location: Lāčplēša iela 14-6, Riga, LV-1010, Latvia

Contact:

9. Frank by Inspired

Website: https://frankagency.lv/en/

Overview: Frank is a full-spectrum marketing agency that fundamentally solves marketing challenges through a comprehensive approach. Established in 2013, the agency combines specialists in both digital and traditional media environments with entrepreneurial expertise.

Services:

  • Marketing Strategy & Communication Planning
  • Brand Management & Design
  • Digital Marketing
  • Google Ads Management
  • Digital Analytics
  • Content Creation & Strategy
  • Media Planning

Philosophy: Frank emphasizes finding “the most suitable solutions for our partners – creatively, swiftly, and effectively.” The agency values honesty, frankness, and transparency as essential principles for successful partnerships.

Client Testimonials: A representative from Latvian National Symphony Orchestra states: “While classical music is inherently rich in tradition and draws inspiration from centuries long gone, we believe that we too must adapt to the digital capabilities of today. That is why we started working with Frank by Inspired, and this partnership has met every expectation.”

Another client notes: “To me, honesty, frankness and transparency are the three essential principles for successful partnerships. These traits are embraced by every manager and specialist at Inspired Frank. The team is professional, competent and has a true passion for digital marketing.”

Connection to Inspired: As part of the Inspired ecosystem, Frank benefits from the larger organization’s resources while maintaining its distinct focus on integrated marketing solutions that bridge digital and traditional channels.

10. Inspired Connect

Website: https://www.inspiredconnect.lv/

Overview: Inspired Connect is the social media and digital content specialist arm of the Inspired marketing ecosystem, focusing exclusively on brand digital communication, content creation, and influencer marketing.

Services:

  • Social Media Strategy Development
  • Content Development & Platform Management (Instagram, TikTok, Facebook, LinkedIn, YouTube, X)
  • Professional Photo & Video Production
  • Creative Ad Content Production (TikTok ads, Instagram Reels, YouTube ads, Meta ads)
  • Graphic & Web Design
  • Brand Website/Landing Page Development (WordPress, Squarespace)
  • Brand Identity Creation (Logos, Fonts, Graphic Elements)
  • Influencer Marketing & Brand Deal Management

Specialization: Inspired Connect specializes in creating unique, platform-specific content across all major social media channels. Their studio capabilities include professional photo and video shoots in studio or natural environments, complete with styling, set design, post-production editing, and animation.

Digital Campaign Expertise: The agency develops complete digital campaign concepts and implementations, including dedicated campaign websites and comprehensive content creation and promotion across social media platforms.

Why Choose Inspired Connect: Businesses seeking specialized social media management, influencer partnerships, and high-quality content creation will find Inspired Connect’s focused expertise particularly valuable, especially given their connection to the broader Inspired ecosystem for integrated campaigns.

How to Choose the Right Digital Marketing Agency in Riga

Define Your Objectives

Before engaging Digital Marketing Agencies in Riga, clearly outline your business goals:

  • Brand awareness and visibility
  • Lead generation and conversion
  • E-commerce sales growth
  • Market expansion (local, Baltic, European, global)
  • Specific channel focus (SEO, PPC, social media)

Evaluate Agency Specializations

Different agencies excel in different areas:

  • E-commerce Focus: scandiweb, iMarketings.eu
  • Brand Strategy & Creative: McCann Riga, New Black
  • Media Planning & Buying: Inspired Communications
  • B2B Marketing: MBD Latvia
  • Social Media & Content: Inspired Connect, New Black
  • Technical Implementation: Riddle Digital, scandiweb

Consider Budget and Pricing Models

Digital Marketing Agencies in Riga typically offer various pricing structures:

  • Retainer-based: Monthly fee for ongoing services
  • Project-based: Fixed fee for specific deliverables
  • Performance-based: Compensation tied to results (ROAS, conversions)
  • Hourly rates: Common for consulting and specialized work

While specific pricing varies, expect:

  • Small agencies/freelancers: €30-75/hour
  • Mid-sized agencies: €75-150/hour
  • Large international agencies: €150-300+/hour

Review Case Studies and Results

Request detailed case studies demonstrating:

  • Industry-relevant experience
  • Measurable results (traffic growth, conversion rates, ROI)
  • Problem-solving approaches
  • Long-term client relationships

Assess Communication and Cultural Fit

Successful partnerships with Digital Marketing Agencies in Riga require:

  • Clear communication channels
  • Aligned work styles and values
  • Responsive project management
  • Regular reporting and transparency

Verify Certifications and Partnerships

Look for agencies with official partnerships:

  • Google Premier Partner (top 3% globally)
  • Adobe Commerce Certified
  • Meta Business Partners
  • Platform-specific certifications (Shopify, BigCommerce, etc.)

The Advantages of Working with Digital Marketing Agencies in Riga

Cost-Effectiveness

Latvia offers competitive pricing compared to Western European markets while maintaining high-quality service standards. The combination of skilled professionals and reasonable rates makes Digital Marketing Agencies in Riga attractive for international clients.

Multilingual Capabilities

Agencies in Riga typically offer services in multiple languages including English, Latvian, Russian, German, and other European languages, facilitating international campaign management and market expansion.

European Market Expertise

Given Latvia’s EU membership and strategic location, Digital Marketing Agencies in Riga possess valuable insights into both Baltic and broader European markets, understanding regional consumer behavior, regulatory requirements, and cultural nuances.

Technical Proficiency

Latvia’s strong IT education system and thriving tech sector contribute to agencies’ technical capabilities, particularly in areas like web development, data analytics, and marketing automation.

Time Zone Advantage

Riga’s Central European Time (CET) location facilitates convenient collaboration with clients across Europe, while also allowing for reasonable overlap with North American time zones.

Industry Trends Shaping Digital Marketing in Riga

AI and Marketing Automation

According to industry analysis, AI advertising technology is increasingly being adopted by Latvian agencies for performance optimization and data management, allowing agencies to streamline operations and better understand campaign performance.

E-commerce Growth

With Latvia’s e-commerce market growing at 3.21% CAGR, agencies are expanding their e-commerce optimization services, including conversion rate optimization, user experience design, and omnichannel marketing.

Social Commerce

The integration of e-commerce capabilities directly within social media platforms is creating new opportunities. Digital Marketing Agencies in Riga are developing strategies to leverage platforms like Instagram Shopping and Facebook Marketplace for direct sales.

Video Content Dominance

Video content continues to be the most engaging format across platforms. Agencies are investing in video production capabilities, including short-form content for TikTok and Instagram Reels, long-form YouTube content, and live streaming services.

Data Privacy and Compliance

With GDPR regulations and increasing privacy concerns, agencies must adapt their strategies to ensure compliance while still delivering effective targeting and personalization.

Conclusion

The landscape of Digital Marketing Agencies in Riga offers diverse options for businesses of all sizes and industries. From large international players like scandiweb and McCann Riga to specialized boutique agencies like New Black and iMarketings.eu, Latvia’s capital provides access to world-class digital marketing expertise at competitive rates.

When selecting among Digital Marketing Agencies in Riga, prioritize agencies that demonstrate:

  • Proven track record with measurable results
  • Industry-specific experience relevant to your business
  • Transparent communication and reporting practices
  • Technical capabilities aligned with your needs
  • Cultural and strategic fit with your organization

The continued growth of Latvia’s digital economy, combined with increasing e-commerce adoption and digital advertising spend, ensures that Digital Marketing Agencies in Riga will continue to evolve and innovate, offering businesses powerful partnerships for digital transformation and growth.

Whether you’re looking to establish your first digital presence, optimize existing campaigns, or expand into new markets, partnering with the right agency in Riga can provide the expertise, resources, and strategic guidance necessary to achieve your business objectives in the digital age.

Frequently Asked Questions

Q: What services do Digital Marketing Agencies in Riga typically offer?

A: Most agencies offer comprehensive services including SEO, PPC advertising, social media marketing, content creation, web development, analytics, email marketing, and strategic consulting. Specialized agencies may focus on specific areas like e-commerce, B2B marketing, or creative services.

Q: How much do Digital Marketing Agencies in Riga charge?

A: Pricing varies significantly based on agency size, services, and project scope. Expect hourly rates ranging from €30-300+, with monthly retainers typically starting at €1,000-2,000 for small businesses and scaling upward for enterprise clients. Many agencies offer custom proposals based on specific needs.

Q: Do agencies in Riga work with international clients?

A: Yes, many Digital Marketing Agencies in Riga serve international clients across Europe, North America, and globally. Agencies like scandiweb, iMarketings.eu, and McCann Riga have extensive experience managing campaigns in multiple countries and languages.

Q: What makes Riga a good location for digital marketing services?

A: Riga offers a combination of competitive pricing, high technical proficiency, multilingual capabilities, European market expertise, and convenient time zone positioning. The city’s thriving tech sector and strong educational institutions contribute to a skilled talent pool.

Q: How long does it typically take to see results from digital marketing campaigns?

A: Timeline varies by channel: PPC campaigns can show results within days to weeks, SEO typically requires 3-6 months for significant organic traffic growth, and comprehensive brand building may take 6-12+ months. Most agencies provide regular performance reports to track progress.

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