Loops Review 2026: Pricing, Free Plan and SaaS Email

Score: 4.0/5. Label: Gaining traction. Loops is an email platform for SaaS teams, built to send marketing, product and transactional email from one contact record. Official About copy says it started in 2022 as a Y Combinator company and launched publicly in September 2023. The official site publishes a free plan and a contact-based Growth ladder from $49 a month, but official Terms also say amounts paid are not refunded. Do not confuse it with Viral Loops. This review sits alongside our Loops listing.

Who this is for

Loops is a fit if you run a software product and want onboarding, product updates, receipts and password resets on the same contact list, with marketers in a visual editor and engineers on an API or CLI. It is also a fit if you want a free plan that official FAQs say does not expire, then a published Growth price based on subscribed contacts rather than seats or a separate transactional surcharge. It is a poor fit if you need ecommerce SMS as a core channel, a creator storefront, or a refund on prepaid time, or if you only want a simple newsletter blast tool.

Real use cases

Official pages and customer stories describe waitlist and launch campaigns, welcome and trial-conversion workflows, password resets and payment receipts, and product-update newsletters. Official customer pages claim that Framer sends 100% of its email through Loops, that Runable has sent more than 10 million emails in about a year, and that product updates at Trails have averaged a 40% open rate. Those are official customer-story claims, not figures we have independently measured. Official copy also lists software customers such as Linear, Perplexity, Granola, Sanity, Clerk, Modal and Sketch.

Conversion angles

The commercial hook is one platform for every email, a free plan to start, and Growth from $49 a month with unlimited sends and no seat fees. Official About copy states a $3.2 million seed round led by Craft Ventures after the September 2023 public launch. Official feature pages also lean on agent setup: skills, a CLI, an MCP server and an API, so a coding agent can help configure the same workspace a marketer uses. Buyers should still read the Terms on automatic renewal and the no-refunds rule, and should move the public pricing slider to the contact band that matches their list before comparing cost with another ESP.

Pricing

Prices were checked on 15 November 2026 (Europe/London) and were shown in US dollars. The public page did not show a yearly toggle. Official Terms say subscriptions may be monthly or annual at checkout, renew automatically, and can be cancelled before the next cycle, with access until the end of the paid period.

Free is $0, with 4,000 combined sends per rolling 30 days to the first 1,000 contacts, unlimited contacts stored, and a Loops footer. Growth starts at $49 a month for up to 5,000 subscribed contacts, then the official slider showed $99 (10,000), $149 (15,000), $199 (25,000), $249 (50,000), $399 (100,000), $599 (150,000), $799 (200,000), $1,199 (300,000), $1,599 (400,000), $1,999 (500,000), $2,399 (600,000), $2,799 (700,000), $3,199 (800,000), $3,599 (900,000), $3,999 (1,000,000), $4,399 (1,250,000) and $4,799 (1,500,000). From 2 million contacts the slider showed custom pricing, which matches the Enterprise column. Unsubscribed contacts do not count. Official FAQs say paid plans include unlimited marketing and transactional sends, with no seat fees and no separate per-send charge.

Pros and cons

Where it fits

Loops belongs with email marketing and marketing automation, aimed at SaaS teams rather than at ecommerce SMS or creator newsletters. Compare it with Customer.io for event-driven messaging, Mailchimp for a broader marketing suite, Klaviyo for ecommerce, ConvertKit for creators, and MailerLite for general email marketing. Transactional APIs such as SendGrid, Mailgun and Postmark cover sending without the same combined marketing editor.

FAQs

Is Loops free?

There is a free plan at $0. Official FAQs say it does not expire, and that it includes 4,000 combined sends per rolling 30 days to your first 1,000 contacts, with a Loops footer. Many production uses will still need Growth.

How much is Growth?

The official page showed Growth from $49 a month for up to 5,000 subscribed contacts on 15 November 2026 (Europe/London). Higher contact bands on the public slider ran up to $4,799 a month at 1.5 million subscribed contacts.

Does Loops offer refunds?

Official Terms say amounts paid are not refunded, except as specifically provided in those Terms or required by law. Cancelling renewal stops the next charge but does not return prepaid unused time.

Who is behind the product?

Official legal pages name Astrodon Corporation. The Terms are governed by Delaware law. Official About copy says Loops started in 2022 as a Y Combinator company, launched publicly in September 2023, and announced a $3.2 million seed led by Craft Ventures. Official About also says the team is eleven people and fully remote.