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7 Of the Best Personalization Tools Options for 2023

August 21, 2021

Personalization Tools

7 Of the Best Personalization Tools Options for 2023

Implementing personalization software tools is a great way to give your customers tailor made experiences, which cater to their taste and behaviors. 

These personalization software ad-ons not only enhance your site but can give your customers an enjoyable experience, so they are more likely to become repeat customers. Below we’ve highlighted 7 of our favorite personalization software tools, which you can integrate to your own site. 

 

  • Bright Info

Bright Info  has a smart algorithm that analyses your web pages and learns your content assets. So, when visitors arrive at your website the tool tracks individual behavior and presents each user with the most relevant content from your existing content. 

Bright Info’s software is completely automated, which means that you won’t have to do a thing. The software itself will serve up a unique experience to each user in the form of pop-ups, alerts, nudges, content placement reshuffle and much more. The software also eliminates any site obstacles that interfere with delivering your customer a smooth and painless site experience

Another plus is that Bright Info offers a free trial, so you can explore the benefits of the product before making a commitment. 

Price varies. 

 

  1. Proof 

 

Proof helps online businesses increase leads and sales by showing real-time social proof. 

Visitors to the site will be able to see recommendations from previous customers, notifications on the page when others have purchased products, and a live visitor count to show how many people are currently viewing the same product or page as you. This social proof will help build up consumer trust and will lead to increased conversions. 

Proof also has a great 24/7 support service, which you can contact either night or day. 

Prices start from $79. 

 

  1. Qubit 

Qubit is a personalization tool that is dedicated to making your ecommerce site more personal, effective, intelligent and profitable. 

The software achieves this by showing your customers content that matches up with their previous searches, by reducing cart abandonment through email reminders, and by helping build consumer confidence through social proof tactics, like adding popularity badges to items. 

Qubit is fully automated and its platform is great for medium to large sized businesses. 

Price varies. 

 

  1. Hubspot 

 

With Hubspot’s Marketing Hub you can personalize a lot of your website and campaigns. 

The tool will help you increase conversion through a number of great features like; pop-ups, nudges, landing pages, follow -up email, as well as being able to optimize your website content based on visitor characteristics and behavior.  

The Hubspot dashboard is a great tool to help you map out and carry out your personalization ideas. The great thing about Hubspot is that all your marketing tools and data are in one place, so you won’t have to juggle multiple point solutions and waste valuable time. 

Prices range from £49.  

 

  1. Dynamic Yield 

Looking for an all-in-one toolkit to personalize your site? When you use Dynamic Yield you get access to some great personalization capabilities. 

You can personalize nearly every feature of your site with trigger alerts, banners, page layout, page design, push notifications, emails and a call-to-action button. You can even recommend products based on previous searches and their previous browser history. 

Oh, and did we mention that Dynamic Yield has a great A/B testing feature where you can test variations of your site, and pick the design that appeals to your customers. 

Price varies. 

 

  1. Kibo 

 

Kibo’s personalization suite is another tool that can help you personalize the shopping experience for your customer.

From sophisticated A/B testing to AI- driven personalization features, Kibo can help you understand your customer better and give you the tools to implement great changes. For example, the site has a very large array of beautiful templates to choose from, once you pick one it is easy to style and update as you go. 

With Kibo’s easy to integrate personalization suite, you will be able to increase engagement, conversion and brand value. 

Price varies.

 

  1. Optimizely 

Looking to optimize your site? Optimizely might be just the tool for you. 

Through personalization tools and experimentation Optimizely can help you create winning experiences. The tool allows you to customize your site with a drag and drop feature, personalized recommendations, surveys, reorder buttons, countdown timer and banners. You can even build custom thank you pages which encourage repeat customers. 

Optimizely is very easy to integrate with your site and it is easy to use. 

Price varies.