The Ultimate List of Affiliate Marketing Tools for 2023

June 5, 2021

Top Affiliate Marketing Tools 

Affiliate marketing is a great way to make passive income if you own a website. All you have to do is promote links to products on your site. For every click you facilitate you are paid a fee.

On the flip side, if you have a product you want to sell you can partner with a really popular website to promote your products. This will help increase your brand awareness, lead to more traffic to your site and might result in more sales.

Affiliate marketing tools help digital marketers design, manage and launch affiliate programs from start to finish. These tools will help you refine your affiliate marketing strategy, save you time by making it easier for you to keep track of each affiliate’s performance and will calculate the payments you need to make to each affiliate.

Below we’ve listed 10 of our favorite affiliate marketing tools.


  1. Post Affiliate Pro 

Post Affiliate Pro

Post Affiliate Pro offers you a great platform where you can create, manage and oversee all your affiliate dealings.

The tool is very functional.  You’ll easily be able to reward your affiliates for referred leads, sales and clicks. The system is also great in facilitating communication between you and your company’s affiliates, through their social networks.

According to Post Affiliate Pro, they are the #1 most rated and reviewed affiliate tool and they have a 5-star, 24/7 customer service team.

Prices start from $97. 


  1. Click Metre  

With Click Metre  you can target sites which lead to the best conversion rates. You can also monitor and compare existing links to see which ones are doing the best in garnering clicks.

The tool is great at providing easy to read, real-time reports and is also great for small and big businesses alike.

Prices start from $29. 


  1. Hitpath 


Hitpath is a multi- channel affiliate marketing tool, where you can easily identify and reward partners that introduce your products to valuable audiences.

Features include real-time tracking, affiliate management and cross pub campaign. The tool is also completely scalable.

Price varies. 


  1. WhatRunsWhere 

WhatRunsWhere is great for developing digital campaigns. The tool gives you a better picture of which ad’s perform the best, so you can make informed decisions and build more profitable campaigns.

This very affordable tool will not only help you spend your money more wisely but it will also help you find new traffic sources, so you are able to reach large audiences.

Price ranges from $299.


  1. Voluum 

Voluum’s key features include tracking, managing and optimizing your paid and organic traffic sources.

Among other things, they provide accurate targeting and fine tuning of your campaign through real-time reporting, A/B split testing and an error log to help you detect faulty campaigns.

The Voluum tool is easy to navigate, functional, provides easy to read graphs and is a great way to keep track of all your campaigns.


Prices range from $69. 


  1. Refersion 

Refersion is a great platform for tracking, managing and growing your affiliate marketing relationships. It’s especially great for those who have an ecommerce store; as it is very easy to integrate and great for keeping track of traffic that has been driven to your store.

With Refersion you’ll also be able to see real-time stats and reports on conversions and be able to pay your partners via paypal.


Once you set up the tool itself, the dashboard is very clean, functional and all the affiliates are neatly organized in one section.


Prices from $89. 


  1. Get Ambassador 

Get Ambassador is one of the world’s best all -in -one referral software.

Their tool focuses on trying to increase referrals, customers and revenue by leveraging the power of word-of- mouth.

To do this, Get Ambassador has a number of great features. For example, it’s automated tracking feature helps you keep track of who has referred your business, and its Refer- a- Friend feature helps reward and grow your customers.


You can schedule a free demo of this programme before committing to one of their 3 tiered, yearly plans.


Price varies. 


  1. Tapfiliate 

Tapfiliate is an affordable affiliate tracking software tool for ecommerce and SaaS businesses.

The tool is very easy to integrate to your ecommerce store and allows you to create an effective affiliate program in minutes. It also allows you to keep track of any conversions, reward affiliates and incentivize affiliates you choose.

Tafiliate is a fantastic time- saving tool. It has an overall simple and attractive interface and its platform is very easy to navigate.

Prices from $69. 


  1. Pretty Links  

Pretty Links is a fantastic, time- saving plugin for WordPress users.

The tool automatically adds your affiliate links throughout WordPress, so you can advertise your links with ease. It also makes it easier to cloak links in emails, track them but also simplify long links by making them shorter.


Prices from $79.  


  1. SimilarWeb


SimilarWeb is a great tool to keep track of online behavior.

SimilarWeb provides you insight into how many visitors you are getting, what specific pages are visited, their geographic locations and the bounce rate of any visitors.


The tool also gathers similar data about your competitors, so you can gain insights into their success. Hopefully, with the knowledge SimilarWeb provides you’ll also be able to make smarter decisions about who you choose to partner with.

When building your business, SimilarWeb is one of the most effective affiliate marketing tools to help you better understand your competition.


Another plus is that SimilarWeb offers you a free 3-month plan before you commit to their full package.

Prices vary.