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The Essential Guide to Incredible Title Tags The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve just written. Perhaps you’ve found this post because you’ve spent hours pouring your soul into a piece of writing and now you’ve realised peop...

How to optimize your Ecommerce for Google Images and Visual Search In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features a...

How To Implement a Keyword Strategy This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy. Before you begin, in...

8 Blog Post Templates Proven to Drive Results You convince yourself you just need an example or something to model your post after. That’s all! You click over to [insert name of any high DA, beautifully designed website that ranks for everything] for some inspiration and notice that in the pas...

The Importance of Topic Clusters Topic clusters are something which have many names. Topic hubs, hub and spoke content, content hubs, pillar hubs and I’m sure there are many more names to call them. For the sake of this blog though, we’re going to call them 'Topic clusters'. What are topic...

How I created a Topic Cluster and boosted my website traffic by 1000% In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a ...

Content Promotion Link Building For B2B SaaS Companies: Our Playbook in 2021 Contents Unique challenges for B2B SaaS companies 1) Let’s be honest, most SaaS look the same. 2) Bro, that’s SUPER niche 3) Where’s the blog? 4) Booooring. Write great content Link building strategies that wor...

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most

SaaS Content Marketing Framework How We Helped HelloSign Scale Their Traffic 1,308% It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would start to thaw things out and give me t...

Podcast Publishing Checklist Run this checklist to publish your podcast The facts According to research in 2014, there are over 150,000 podcasts in the world. Podcasting is a medium that grows around 30% year on year, with podcast directory Stitcher hosting 40,000+ podcasts alone. That seems l...