SaaS Content Marketing Framework

SaaS Content Marketing Framework
How We Helped HelloSign Scale Their Traffic 1,308%

It was a frigid cold day in Des Moines on January 28, 2019.

Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would start to thaw things out and give me that yearly boost of energy.

But, it turned out that I was going to get a different kind of jolt.

“Dropbox Acquires HelloSign for $230mm,” the headline read in my push notifications.

I stared at it for a long time.

A combination of shock and elation took hold as I bounded out of bed.

HelloSign and Optimist had been working together for nearly two years at this point. But I had no idea that the acquisition was in play. The whole deal has been basically kept under wraps. Most of the team only found out about it right before it was finalized.

It was a momentous achievement for their team.

When we first started working with HelloSign, they had just raised their Series A and were on a path to rapidly expand their eSignature solution, roll out HelloWorks, and move upmarket with HelloSign integrations and API.

There was a lot to do and a lot of content and strategy to figure out.

We had our work cut out for us.

Luckily, our team and the HelloSign team are both full of outrageously smart people. We dug in and put together a strategy.