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10 Killer Ecommerce Tactics to Add to Your Website Are you more likely to buy from a company that proves they know and value you – as an individual – or one that just utters meaningless platitudes like “we care about your business?” The way to show customers you know them is by showing that p...

10-point checklist for a perfect Google Analytics setup In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in...

10 Powerful Behavioral Segmentation Methods to Understand Your Customers Customer segmentation has always been important. But now that orchestrating journeys that reflect a customer’s overall experience, rather than their most recent interaction within a siloed touchpoint, is integral to enter...

17 Advanced SEO Techniques for 2020 17 advanced SEO strategies for 2020 This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. Backlinko monthly organic traffic So if you’re ...

7 Ways To Improve SEO with Question Keywords How people search on Google is changing. Searches are becoming more complicated, more specific, and longer. When people turn to Google for help with something, their search is often written in the form of a question. They might ask when a new...

8 Blog Post Templates Proven to Drive Results You convince yourself you just need an example or something to model your post after. That’s all! You click over to [insert name of any high DA, beautifully designed website that ranks for everything] for some inspiration and notice that in the pas...

A beginner’s guide to keyword mapping (with template) When you’re working in house, you often find yourself trapped in a loop of urgent work, with little to no time to evaluate your strategy and set out objectives for your site. I’ve found myself in this position all too often. Going through ...

A Domain Migration Checklist And Ultimate Google Data Studio Dashboard Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your domain migration went. And this is exactly what I’m going to sho...

Adding a 2-Step Email Signup Component SEO Split Testing Lessons from SearchPilot Earlier this week we asked our Twitter followers what they think happened to organic traffic when we added a 2-step email signup component to pages. Almost 64% of those who answered thought this change would h...

Adding Confidence Messaging SEO Split Testing Lessons from SearchPilot This week we asked our Twitter followers what they thought happened when we added a confidence banner to a travel client’s website (this test was run pre-COVID). The test was a full funnel experiment, so we measured the imp...

Adding 'Custom' to the H1 SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the outcome in organic traffic was when we added a new keyword to the H1 of a customer’s product pages. Here’s what people thought: The majority o...

Adding FAQ Schema SEO Split Testing Lessons from SearchPilot FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Re...