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10 Killer Ecommerce Tactics to Add to Your Website Are you more likely to buy from a company that proves they know and value you – as an individual – or one that just utters meaningless platitudes like “we care about your business?” The way to show customers you know them is by showing that p...

10-point checklist for a perfect Google Analytics setup In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in...

10 Powerful Behavioral Segmentation Methods to Understand Your Customers Customer segmentation has always been important. But now that orchestrating journeys that reflect a customer’s overall experience, rather than their most recent interaction within a siloed touchpoint, is integral to enter...

17 Advanced SEO Techniques for 2020 17 advanced SEO strategies for 2020 This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. Backlinko monthly organic traffic So if you’re ...

Adding a 2-Step Email Signup Component SEO Split Testing Lessons from SearchPilot Earlier this week we asked our Twitter followers what they think happened to organic traffic when we added a 2-step email signup component to pages. Almost 64% of those who answered thought this change would h...

Adding Confidence Messaging SEO Split Testing Lessons from SearchPilot This week we asked our Twitter followers what they thought happened when we added a confidence banner to a travel client’s website (this test was run pre-COVID). The test was a full funnel experiment, so we measured the imp...

Adding 'Custom' to the H1 SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the outcome in organic traffic was when we added a new keyword to the H1 of a customer’s product pages. Here’s what people thought: The majority o...

Adding FAQ Schema SEO Split Testing Lessons from SearchPilot FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Re...

Affiliate Marketing for Beginners: 7 Steps to Success Contents What is affiliate marketing? How does affiliate marketing work? How much money can I make? Getting started with affiliate marketing Interested in tapping into the billion-dollar affiliate marketing industry? This guide will he...

Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s fr...

App Marketing Strategy: Nine methods every marketer must know Understanding the many ways you can market your app is essential to developing your overall strategy. This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This i...

B2B MARKETING STRATEGY 2020: THE ONLY GUIDE YOU’LL EVER NEED Welcome to the future of B2B marketing. About 90% of the world’s data has been produced in the last two years, launching us into what Deloitte has dubbed the Fourth Industrial Revolution. Technology has changed the way we think, lea...