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The Essential Guide to Incredible Title Tags The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve just written. Perhaps you’ve found this post because you’ve spent hours pouring your soul into a piece of writing and now you’ve realised peop...

How to optimize your Ecommerce for Google Images and Visual Search In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features a...

How To Implement a Keyword Strategy This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy. Before you begin, in...

8 Blog Post Templates Proven to Drive Results You convince yourself you just need an example or something to model your post after. That’s all! You click over to [insert name of any high DA, beautifully designed website that ranks for everything] for some inspiration and notice that in the pas...

The Importance of Topic Clusters Topic clusters are something which have many names. Topic hubs, hub and spoke content, content hubs, pillar hubs and I’m sure there are many more names to call them. For the sake of this blog though, we’re going to call them 'Topic clusters'. What are topic...

How I created a Topic Cluster and boosted my website traffic by 1000% In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a ...

Search Intent and SEO. A practical guide It is practically obvious by now to say that getting organic traffic is something increasingly complex and that these are no longer the days of the now legendary Ten Blue Links. However, the transformation of Google from a simple search engine to a com...

Content Promotion Link Building For B2B SaaS Companies: Our Playbook in 2021 Contents Unique challenges for B2B SaaS companies 1) Let’s be honest, most SaaS look the same. 2) Bro, that’s SUPER niche 3) Where’s the blog? 4) Booooring. Write great content Link building strategies that wor...

SaaS SEO Strategy Zapier Used to Reach $35M ARR Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product ...

The Only Link Building Strategy You’ll Ever Need: “Dream” Link Building Let’s face two hard facts: Only 9% of websites and articles get traffic from Google. (Ahrefs) Even fewer, only 6% of websites and articles make it to the first page of Google (where all the clicks are) within one year of...