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17 Advanced SEO Techniques for 2020 17 advanced SEO strategies for 2020 This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. Backlinko monthly organic traffic So if you’re ...

Adding a 2-Step Email Signup Component SEO Split Testing Lessons from SearchPilot Earlier this week we asked our Twitter followers what they think happened to organic traffic when we added a 2-step email signup component to pages. Almost 64% of those who answered thought this change would h...

Adding Confidence Messaging SEO Split Testing Lessons from SearchPilot This week we asked our Twitter followers what they thought happened when we added a confidence banner to a travel client’s website (this test was run pre-COVID). The test was a full funnel experiment, so we measured the imp...

Adding 'Custom' to the H1 SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the outcome in organic traffic was when we added a new keyword to the H1 of a customer’s product pages. Here’s what people thought: The majority o...

Adding FAQ Schema SEO Split Testing Lessons from SearchPilot FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Re...

Changing microdata to JSON+LD SEO Split Testing Lessons From SearchPilot This week, we asked our Twitter followers what they thought happened to the organic traffic of pages when we replaced microdata markup with the equivalent JSON-LD structured data. This was what they thought: Twitter...

Emoji in Meta Descriptions SEO Split Testing Lessons from SearchPilot For this edition of the #SPQuiz, we asked our Twitter followers what they expected to have happened when we replaced numbers with emoji in meta descriptions. The response was mixed: Result of Twitter poll on emoji meta de...

Competitive analysis is something that all site owners should be doing, yet far too many are either not doing it all, or are doing it haphazardly. A thorough competitive analysis can be turned into your roadmap of what you need to do to improve your site to be as good as your competitors. It c...

How to Make Your Podcast SEO Friendly Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’...

How To Perform A Cookie Audit Cookie Audit Introduction It’s essential today to understand the presence and purpose of cookies on a website. The data privacy landscape is continuing to evolve and there are various laws and regulations in place throughout the world, where cookie compliance is al...

How to Use Quora For Content Marketing and Keyword Research Have you ever wished for a platform that could generate evergreen traffic to your blog, even years after your content marketing efforts? (hint - it is not Facebook or Twitter) Well, look no further because Quora is here! It is an ...

Internal Links: A Guide to Building a Strategy that Works Internal Links Guide Internal links are arguably one of the most neglected link building tactics in SEO marketing. We are all quick to turn to tactics that will help us build external links (backlinks), but we often underestimate th...