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Competitive analysis is something that all site owners should be doing, yet far too many are either not doing it all, or are doing it haphazardly. A thorough competitive analysis can be turned into your roadmap of what you need to do to improve your site to be as good as your competitors. It c...

How To Implement a Keyword Strategy This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy. Before you begin, in...

How to Make Your Podcast SEO Friendly Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’...

How to optimize your Ecommerce for Google Images and Visual Search In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features a...

How To Perform A Cookie Audit Cookie Audit Introduction It’s essential today to understand the presence and purpose of cookies on a website. The data privacy landscape is continuing to evolve and there are various laws and regulations in place throughout the world, where cookie compliance is al...

How to Use Quora For Content Marketing and Keyword Research Have you ever wished for a platform that could generate evergreen traffic to your blog, even years after your content marketing efforts? (hint - it is not Facebook or Twitter) Well, look no further because Quora is here! It is an ...

Internal Links: A Guide to Building a Strategy that Works Internal Links Guide Internal links are arguably one of the most neglected link building tactics in SEO marketing. We are all quick to turn to tactics that will help us build external links (