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How to Do a Competitive Analysis: A Step-by-Step Guide When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to. Knowing ...

Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to identi...

App Marketing Strategy: Nine methods every marketer must know Understanding the many ways you can market your app is essential to developing your overall strategy. This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This i...

A GOOGLE ANALYTICS CHECKLIST FOR HEALTHY DATA You know that accurate tracking is key to proving your worth as a digital marketing professional. You’ve set up Google Analytics to track visitors from their first point of contact with the site to the time they leave. Yet when was the last time yo...

What Is Schema Markup? How to Use It for SEO Schema markup is code that helps search engines to understand your content and better represent it in the search results. You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that...

Understanding The Essence of Google AdWords (Infographic) For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies t...

367: Affiliate Marketing Case Study: Zero to $20k/month in a Year Helping people make decisions is a big business! In fact, these two Side Hustle Show listeners started a website to do just that, and it’s now bringing in $17-20k a month. Oh, and the project is only a little over a year o...

Live Webinars and Recorded Webinars 3 steps to powering your Marketing Life Cycle with Analytics Learn how to build a layer of business critical insights over your marketing life cycle to achieve your marketing goals. KPI dashboards—an indispensable business enabler: 52:36 Align IT moni...

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Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s fr...