App Marketing Strategy: Nine methods every marketer must know

App Marketing Strategy: Nine methods every marketer must know

Understanding the many ways you can market your app is essential to developing your overall strategy. This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This is true for all app marketers, regardless of app vertical, budget and target audience. This article covers the nine essential app marketing strategies you need to know and how they can be used to reach your most ambitious targets.

Market research
Before we dive into what is available to you, it is critical to understand the benefits of market research. According to International Business Times, the App Store receives over 1,000 app submissions every day. Competition is fierce for all verticals and understanding your competitors is needed when developing your overall strategy.

Market research will help you develop a greater understanding of how to use the app marketing methods covered in this guide. You need to be able to answer the following questions early in the development process to enable a journey of discovery through extensive market research:

Who is the target audience for your app?
Why will they be interested in your product?
How are your competitors currently targeting the same audience?
This information should also provide you with insight into the optimal launch date for your app.

User personas are a smart way to develop a mobile marketing strategy for your targeted audience groups. Each persona represents a group of users that are expected to have a particular user journey. It’s your job as an app marketer to cater for their needs and streamline this process. A user persona is developed by segmenting demographics, mobile preferences and other unique identifiers relevant to your app vertical. Having a complete understanding of that will be instrumental to your app’s success, will help you further down the line and ensure you make research-driven decisions.

How to market an app: Nine essential app marketing strategies
1. Your app’s landing page and blog
Having a landing page is a critical mobile marketing strategy that allows users to learn more about your app on mobile web and desktop. This is a cost effective method where SEO (Search Engine Optimization) can be used to attract new users. When setting up your app’s landing page, it’s important to offer a visualization of what users can expect if they install. Your landing page should include links to your app in the App Store and Google Play Store with a clear call to action. Your app vertical will dictate other needs, such as gameplay trailers for mobile games. However, displaying user reviews and including screenshots of your app’s user experience are critical.

You will also want to keep your blog updated on your website. This is another way you can use SEO to find new users and reach your target audience. Your blog needs to be strategically shared across your social media channels, using analytics to uncover the type of content that is most beneficial to your overall strategy.

Examples of engaging blogs from mobile apps include dating app Bumble’s The Buzz, mobile game Clash of Clans and MyFitnessPal. You can also strategize guest posts and contribute to other blogs for best results.