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5 must-have e-commerce strategies that will shape 2019 Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of...

Google Analytics Setup Checklist for Ecommerce Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the dat...

Breaking Down Your Competition: A Case Study What do you believe about your marketplace and how can you prove that you’re right? Do you think that you might be wrong? I’m Mike Sandman and we’re going to talk about how Xerox learned that some of its beliefs about its competitor Canon in the deskt...

Case Study: Using Competitive Research to Analyze a New Market There was a post by Noah Kagan on Tim Ferriss’s blog about starting a million dollar business in a weekend. It was based around Chihuahuas, and reminded me of the tactics that I use when exploring the difficulty of entering a new mar...

How to Create a Competitor Analysis Report (Templates Included) Your business will always have competition. And if you don’t know what that competition is up to, you could be missing out on huge opportunities. That’s why a competitive analysis is so crucial to your success as a business. I...

How to Conduct a Competitive Analysis for Your Business (Plus a Free Template) Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche. But it’s not enough to just sp...

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and posit...

11 Steps to Create a Content Marketing Strategy to Grow Your Business Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those comp...

How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!] The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a