Social Media Lesson: How to Measure Social Media ROI

Pricing

Free

Description

Measuring your return on investment from social media is not easy or straightforward. But can it be done? Absolutely. Social media return on investment, or ROI, is the results you get from everything you do in social media, ranging from protecting your reputation, building brand awareness and loyalty, retaining and satisfying customers, and directly earning or saving revenue. In this lesson, you’ll learn how to track social media ROI.

Lesson Details:

4 videos

17 minutes

Lesson Description:
What is social media return on investment, or ROI? Simply put, it’s the results you get from everything you do in social media, ranging from protecting your reputation, building brand awareness and loyalty, retaining and satisfying customers, and directly earning or saving revenue. While social ROI is not easy to measure, you can and should be putting systems in place to regularly track your return on investment. This lesson covers all the ways to do so.

Social Media Lesson: How to Measure Social Media ROI