Content Marketing Lesson: Building a Content Creation Framework

Description

Content Marketing Lesson: Building a Content Creation Framework

Content marketing, like project or product management, can take a lot of work and time to do. From creating long-term content plans to mapping out keywords to analyzing the results, it can be challenging to keep track of all the moving pieces and make sure that your work is really driving towards your team and company’s goals. Going through those steps—from the first long-term plan to analyzing the results—can feel laborious or complicated, but it doesn’t have to. Having a framework in place that is repeatable, organized, and agile can help make the process of creating content so much smoother and more rewarding. A content creation framework should be repeatable, agile, and organized.

Lesson Details:

3 videos

23 minutes

Lesson Description:
A defined process will help keep your content creation efforts running like a well-oiled machine. This lesson covers how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that’s more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class.