Digital Advertising 101: How to Develop a Winning Online Advertising Strategy

Description

Digital Advertising 101: How to Develop a Winning Online Advertising Strategy
FREE Certification Course

Today’s digital advertisers require many skills to be successful: design, audience targeting, optimization, analysis, and more. Organic content channels are flooded and not reaching as many people as before, so paid advertising is an effective way to get your content to the top of people’s feeds (and their minds). In this certification course, you’ll learn everything you need to create a customer-centric advertising strategy, including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic, reporting, and more.

Who is this for?
Early learners who are interested in the topic of digital advertising and want to develop skills in this field.
Advertising and marketing professionals who want to learn new advertising tactics and refine their existing skillset.
Decision-makers who want to reevaluate their company’s advertising strategy or build a new one that aligns with the inbound methodology.
What you’ll learn:
Advertise at every stage of the buyer’s journey
Create digital advertising campaigns that convert
Evaluate the performance of your digital advertising strategy