DMI Track Digital Strategy
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. Also includes free DMI Membership for six months.
Digital Strategy Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.
4 Interactive Modules. Associate Level Certification.
11 Hours self-paced learning content. FREE DMI Membership included.
Practical Toolkits and Templates.
What you’ll learn
4 Modules • Approx 11 hours Learning Content
Module 1 – The Customer and Your Brand Story
Module 2 – Setting a Budget, Nurturing a Team, and Assessing Risk
Module 3 – Channel Planning for a Complex Buying Process
Module 4 – Becoming a Digital Leader