Email Marketing Lesson: How to Understand and Improve Your Email Deliverability

Description

Email Marketing Lesson: How to Understand and Improve Your Email Deliverability
FREE Lesson

Your email deliverability strategy plays a huge role in the success of your email marketing. But why is it so important and what exactly is email deliverability? Email deliverability is defined as the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes. Being able to identify trends in your email deliverability metrics (like opens, clicks, bounces, and unsubscribe spam reports), and having a framework to pivot your strategy based on who the trends are affecting is essential Every email you send gives you and your business more data to use to improve the next send. In this way, your email deliverability can be your guide to continuing to your grow your business through your email marketing. To be successful with your email marketing, you need to build trust with the people receiving your emails. To build trust, you need to provide value. And to provide value, you need to know how your emails are performing. to a healthy email deliverability strategy.

Lesson Details:

3 videos

29 minutes

Lesson Description:
In this lesson you hear from the assistant postmaster at HubSpot and learn how to identify trends in your email deliverability metrics and what the next steps you can take from them. You will learn how your email deliverability strategy will continue to help you build trust with your contacts and create long-lasting relationships with them.