10 of the Best Email Marketing Tools

July 28, 2021

10 of the Best Email Marketing Tools

Email marketing is still one of the best ways to market your business in 2023.

It is important to have a great email marketing strategy to attract customers and to build up your customer emailing list. This will ensure that you have a steady customer base you can market your products to; so that you can maintain and increase sales.

With all the email marketing tools out there it can be difficult to decide which tools to utilize to help you market your business, luckily we’ve compiled a list of 10 of the best email marketing tools out there for you to choose from.


  1. GetResponse 


GetResponse is a great tool to use if you want to build strong customer relationships.

It’s an email marketing software tool that sends your customers engaging emails with information about discounts and offers on your products.

The tool also allows you to build an email customer list- where you can arrange automated emails to be sent out to your customers. With GetResponse your customers will be kept up to date on any new products, sales and special marketing campaigns so you can drive up sales.

GetResponse is a great tool for medium sized businesses.

Price ranges from $15. 


  1. Active Campaign

Active Campaign includes email marketing, marketing automation and the CRM tools needed to create a great customer experience.

So with Active Campaign you can create beautifully, customized email marketing creatives. You can also use their analytics tools to auto send those emails at a time where they’ll be more likely to be seen by your customers.

The Active Campaign starter package is very affordable and comes with all their key features.

Price ranges from $9. 


  1. SendInBlue 

SendInBlue is a great tool to use if you want to capture customer data.

It’s an all- in- one platform that not only allows you to meet your email marketing targets but also allows you to set up automations and allows you to manage your contacts using their built in CRM.

With SendInBlue a customer can be redirected from your email to a sign up form or a specific landing page on your Shopify store.

SendInBlue is very easy to use and it offers a brilliant free monthly plan.


  1. MailerLite  


MailerLite is a straight forward email marketing tool.

The tool offers you a range of all the latest email marketing features – from providing great email templates, to providing campaign reports so you can monitor your campaign performance. MailerLite also provides other additional features which will benefit your shopify store:

  • Headlines for your site which you can personalize to show special offers.
  • Intelligent pop ups to announce discounts and other important information.
  • A newsletter function to collect important customer information.

The MailerLite dashboard is functional, clean and easy to navigate. The tool offers a free plan, it’s paid package is a very affordable $10 and it comes with 24/7 hour customer support.

Price ranges from $10. 


  1. Privy

Privy is a relatively new Shopify app. The tool is tailored to reducing cart abandonment and growing your mailing list.

The app has a great pop up feature where you can collect emails. All their pop up boxes are fully customizable so you can style it to your website.  Another plus is the fact the tool is also very interactive – which means discount code pop up’s can be activated when the customer is making a move to close your site.

Privy’s free plan is great for small businesses who are just getting started.



  1. Mailjet 

Mailjet is an advanced email builder.

The email templates Mailjet offers can be easily created, personalized and scheduled to be sent out. A key selling point of Mailjet is that you can automate the specific time your emails are sent out according to where your customers live. This feature is great if you have customers all over the world who live in different time zones.

Mailjet’s dashboard menu is clean, bright and easy to navigate. Another huge plus is that Mailjet offers a fully free monthly plan, with enough features to help you launch successful  email marketing campaigns.

Price ranges from $9.65


  1. Constant Contact 

Constant Contact is one of the biggest email marketing software providers in the world. Their aim is to provide modern marketing techniques to all businesses.

The tool itself comes complete with features to help build your landing page, create emails, automate emails, track and also report on your progress. It also comes with cool features, for example a range of gif email placements to make your emails look more interactive and eye catching.

Although Constant Contact doesn’t come with a free plan it does come with a free 30 day trial. If you are satisfied with the product you only have to pay $15 a month to continue using their services.

Price ranges from $15. 


  1. Klaviyo 

Klaviyo comes highly recommended. The tool allows you to build up an email list of customers so you can send personalised emails.

With Klaviyo you’ll be able to send emails containing information on special offers and exclusive products to customers. You will also be able to give customers who have abandoned their shopping carts a little email nudge.

Klaviyo can be integrated with the leading eCommerce platforms and tools like Shopify, BigCommerce, Magento, Stripe, PrestaShop, WooCommerce, and more.

Price varies.


  1. MailChimp 

MailChimp’s unique selling point is the huge range of attractive designs it offers you at every stage of your email creation process.

With MailChimp you’ll be able to send beautiful and engaging newsletters, postcards, etc. that will represent your brand. Another plus is that these emails can be automated to be sent out whenever you like.

The MailChimp free service allows you to add 2,000 contacts on your emailing list. It comes with a website builder, creative assistant and other marketing features. All these basic features are generously available for free on their basic plan.


  1. AWeber 

AWeber works seamlessly with Shopify to create a fast and efficient, automated email marketing service.

The tool’s dashboard is very clean and everything is set out clearly. The tool comes with a great drag and drop feature, which makes it very easy to create engaging emails.

It is also worth mentioning that AWeber boasts about its excellent customer support service. So if you are in need of any help, AWebers customer support team will be there to assist you.

Price ranges from $19.