Email Marketing Lesson: Understanding the Basics of Email Marketing

Description

Email Marketing Lesson: Understanding the Basics of Email Marketing
FREE Lesson

Your email marketing strategy will help you reach your audience, continue to nurture a relationship with them, and have conversations that help you and your customers grow. Email marketing is now more than ever rooted in every part of our inbound strategy. Focusing more and more on data and segmentation your email marketing is fueling your inbound strategy with syncing closely to your CRM and contact database as well as the information on your website. You are collecting more data and to send great emails you are segmenting them to create a highly personalized experience for your contacts. This is why having an inbound email marketing strategy will help you keep your email marketing on target and show your company a return on investment. Whether you’re a company of one or 5,000, your email marketing strategy needs to be clearly defined to help you reach your goals. So how do email and inbound come together to fuel your inbound strategy and generate ROI for your business? In this lesson, you’ll learn how to build an effective email marketing strategy as part of your inbound efforts.

Lesson Details:

3 videos

19 minutes

Lesson Description:
Learn how to build an effective email marketing strategy as part of your inbound efforts.