How Well Are You Connecting:Analyzing Engagement Across Target Accounts

Description

How Well Are You Connecting:Analyzing Engagement Across Target Accounts
ABOUT THIS COURSE
Part of your role as a marketer is understanding how well your various marketing activities perform within a campaign.

So, what do you measure? New subscribers? Webinar sign-ups? The number of people attending an event?

Performance is measured differently with account-based marketing (ABM). You want to know account-specific information. Like how many contacts from a specific company subscribed? How many of the right contacts at an account signed up for this webinar? Or registered for that event?

In How Well Are You Connecting: Analyzing Engagement Across Target Accounts, you’ll learn the key metrics to measure success across your target accounts—and which metrics matter the most for ABM. You’ll learn what the key indicators to look for when you’re analyzing data.

Understanding your data for ABM will help you shorten your sales cycle, ensure higher engagement across accounts, and give you the insight you need to close deals.

LEARNING OBJECTIVES
1 Identify the key metrics used for account-based marketing
2 Distinguish the importance of measuring success across an account versus a lead and how that impacts what you measure
3 Develop a scorecard to track success across your target accounts
4 Evaluate and pinpoint an attribution model best suited for your organization
5 Understand how buying signals can help you analyze where accounts are in the buying process