Introduction to Strategic Store Content

Introduction to Strategic Store Content

Introduction to Strategic Store Content


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Introduction to Strategic Store Content

In this course, you’ll learn the fundamentals of creating strategic content for your online store that will have a strong ROI.

This course is created and taught by Arianne Foulks, founder of Aeolidia, a design and development agency that has been working with designer and artisan businesses for over 16 years.

In this course you will discover:

How to optimize your website, by focusing on best practices
Each page on your site can be optimized to lead potential customers through checkout.
Use Arianne’s best practices to optimize your site
Case studies from entrepreneurs and how they optimized their store content to increase sales

Introduction to the Course

01 |The Foundation of a Profitable Website

Making Your Website a Steady, Profitable Sales Channel

What to Prepare Before This Work

02 |7 Pillars of Strategic Online Store Content

Homepage Content & Messaging

Product Photography/Video That Tells a Story

Product Descriptions That Sell

Storytelling For Your Brand

Social Proof

Signs of Life

Reassurance and Trust

03 |Putting It All Together

How to Measure Success

Congratulations and Next Steps