Marketing Campaign Strategy from A to Z

What is a “marketing campaign”? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish.

Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you’re an entrepreneur, Marketing Campaign Strategy from A to Z helps ensure that your campaigns are customer centric

In this course, you will:

• Learn the steps involved in planning and executing a marketing campaign
• How to leverage the marketing funnel to identify your marketing campaign goals
• Develop a campaign strategy statement that’s grounded in understanding your customer.
• Use the Marketing Mix to highlight the right benefits for your audience
• Introduction to digital marketing channels like email and paid ads that can be leveraged in your campaign
• Develop basic A/B testing plans and learn other common marketing analytics terms.
• Plan a launch a winning Marketing Campaign Strategy and Plan
• Understand the components of a Creative Brief to effectively work with designers and copywriters!
• And more!

This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we’ve faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!

What you’ll learn