COMPARE
0

The Fundamentals of SEO Client Prospecting

The Fundamentals of SEO Client Prospecting

The Fundamentals of SEO Client Prospecting

Description

The Fundamentals of SEO Client Prospecting

About this course

What is client prospecting, and why is it so important?

SEO client prospecting is an essential step in client acquisition, as it creates a pipeline of potential customers, provides a narrow focus on the right accounts, and helps to position an agency as a trusted advisor.  However, before learning how to prospect, it’s important to know the whowhat, and why.

In this course, we explain the basics of SEO client prospecting, including:

  • The definition of prospecting
  • Why it’s so essential before you approach a client
  • What happens to your sales funnel when prospecting is missing
  • What is Lifetime Customer Value (LCV)?
  • Why LCV matters
  • How to calculate LCV
  • The Client Sales Funnel
  • Where prospecting falls in the Sales Funnel
  • What are Buyer Personas?
  • How to create Buyer Personas for prospecting

By the end of this course, you’ll have a firm understanding of the fundamentals of prospecting for a client, and a solid foundation for learning best practices.