Aakanksha A.


I provide market research for startups new businesses and the existing businesses that are launching new offerings for the customers, working on an innovative product or expanding their business. I help them by providing market insights that are targeted to their business and market while they can avoid relying on standard industry insights that are quite different from what their business requires.

Some of the testimonials from my previous clients-

“Aakanksha has provided great support on our market research. She was looking at the case from different angles and not limited herself with the listed requirements.”

“I really enjoyed working with Aakanksha. She has efficiently deliver and exceed my expectations.”

“Did an excellent job completing the study. Understood the “big picture,” so they knew what to research to help us achieve our goals.”

My background:
I have done Bachelor’s in Engineer and Master’s in Management (Manchester Business School, UK). An engineering background has prepared me to re-model science to make it work for the real world and my interest with numbers along with a research oriented master’s degree strengthened my ambition to pursue career in the field of Market Research and Strategy Development.

I am in this field since 2012 and have worked for various industries including food-tech, education, financial services, food manufacturing, travel and tourism, home decor, automobile, healthcare etc.

– 8-year experience in Market Research, Competitor Analysis, Product Analysis, Customer Segmentation and Profiling, Industry Analysis, Information Researching, Customer Journey Mapping, JTBD Framework, Market analysis, Content analysis, Marketing Strategy, Industry Projection, Lean Canvas Model, Business Plans etc.

– With the help of efficient secondary market research, I can help with the strategy formulation and go-to-market strategy for your business. These steps are followed by cost projections of your business that includes all the nits and bits of costing parameters.

– I have good experience in Statistics and proficient in analysing data sourced from different avenues.

– Have worked at a global level with start-ups, small-midsized businesses as well as MNCs. Comfortable working in different time-zones.

– Proficient in managing multiple projects at one time and can guarantee on-time quality work.

– Has access to several databases, research journals and other subscriptions that can provide authenticated research base.

– Good knowledge of market trends in different industries, start-up specific industry trends, updates in technology that can impact industries.

– Good with Microsoft Office, Tableau, R, Excel, Google tools, technology tools and can adapt to new tools quickly.

– Fluent in English.

Some of the global companies that I have worked with are:
MindSpace, Unilever, Stanley and Decker, FoxyUtils, Viega, Recru, CareerGuide, Selicious Pte Ltd Etc.