Alec C.

Description

*** NEW to Upwork but have plenty of expertise to share!***

20 years of marketing expertise working at startups, for established companies and with solo entrepreneurs.

Experience in B2B, SaaS, fintech, professional services, health & wellness and more.

Here to help you pull together a cohesive marketing plan, better define your differentiated positioning and create a clear brand.

Strategic advisor – formulate a sound marketing strategy
Product marketer – create differentiated positioning that will cut through market noise
Brand builder – enhance your awareness and recognition
Growth consultant – advise on demand generation and lead development

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POSITIONING and BRANDING

With today’s abundance of brand-building strategies, cutting through the noise is harder than ever. It’s not enough to have a great product or solution.

Now more than ever, companies need to tell an engaging story. To articulate unique value in crisp, compelling, easy-to-understand language — and then apply that language across all marketing channels to grow awareness and drive sales.

I will help you formulate a simple but distinctive positioning statement for your company, product or service.

I’ll improve awareness and bring in leads.

HOW MY EXPERIENCE CAN HELP YOU

– VP of Marketing for 3 different SaaS companies: 2 startups, 1 private equity owned
– Marketing Director for a customer service outsourcing company
– financial services and fintech industry experience
– former Deloitte consultant
– Being on the acquiring end: have merged positioning and branding of acquired company into existing portfolio
– Being acquired: helping acquired company integrate and incorporate value proposition into new company’s messaging structure

My results speak for themselves:

– 7x improvement in sales leads
– 475% increase in site traffic
– Record company revenue
– Multiple go-to-market product launches

SKILL SET

Marketing Strategy
Fractional CMO / Remote CMO
Positioning
Product Marketing
Content Marketing
Inbound Marketing
Digital Marketing
Email Marketing
Cold Email Marketing
Analyst Relations
Marketing Communications
Branding
Campaign Management
Sales Enablement
Collateral Development
Sales Presentations
Event Management
Marketing Operations
Data Driven Marketing