Daniel S.


Marketing technologist with 20 years of digital experience, with the past 10+ years working directly in the online industry in various roles. HubSpot Agency Partner and Sales Software certified. Experience with Salesforce CRM.

I currently run my own digital technology & marketing consultancy, training & services company aimed at helping small and medium sized business building a stronger digital presence through:
– business & product strategy
– technology (web infrastructure, marketing technologies)
– marketing strategy

However, we don’t just deliver web development or digital marketing services, but we implement full digital marketing platforms that cover the entire marketing technology stack, from cloud all the way to CRM and beyond.

I currently work with various clients, such as Educativa Group (educational services), WWF Romania (nonprofit, conservation), Techsoup Romania (nonprofit, technology and education) or Begital (Salesforce consultancy services).

I also taught technology and digital marketing to young entrepreneurs in two BBA (Bachelor of Business Administration) programs, one in Bucharest and the other one in Amsterdam (Team Academy).

I was involved in the digital advertising industry as a member of the Board of Directors of IAB Europe as well as the VicePresident of IAB Romania.

I also worked for Burda Romania (digital publisher) as Chief Digital Officer, while before this I was the Head of Marketing for Avandor, a local digital consumer audience profiling start-up poised to go global, where I was involved in marketing, business and product development.

Prior to that, I was Head of P&G Digital within MediaCom Romania, leading P&G’s digital media strategy across 9 Balkan markets. I also have digital publishing and project management experience, having worked as Digital Publisher for, a leading local news portal, as well as Digital Project Manager for Grapefruit, a local digital branding agency.

I have both an MBA and an MSc in IT Management from the Central European University Business School, as well as a BA in Journalism – Mass Communication from the American University in Bulgaria.