Lady Moonyeen G.
Lady Moonyeen G.
Description
Case Study Fashion Brand in the UK
Situation: The client came to me because for the past 3 months their ROAS has steadily dropped from 13X to 5X and never recovered.
Course of Action:
– We audited all campaigns, custom audiences, funnels, creatives – everything relevant to the project.
– We started re-building the brand and campaigns scratching the old ones and aggressively worked on the new ads.
– Client has prior data and we used that to leverage on Lookalikes 1%-10% combining it with custom audiences
– Instant experience, video, and image were all tested.
Result
From Aug 1-Sept 21, 2020, they have reached 12X ROAS with a spend of £1,000k and Total Purchase Conversion Value of £13,000+++ and counting!
Features
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