Lawrence P.

Description

Professional Profile

Accomplished market research professional with 20+ years experience leading, developing, designing and executing qualitative and quantitative primary research studies using a broad array of methodologies.

Strategic adviser to clients, adept at developing research plans that address business issues and translating and synthesizing data to insights to impact outcomes. Extensive experience with technology, healthcare and packaged goods clients.

Respected leader with extensive experience building and managing relationships with internal teams to execute strategic research plans with a client-centric focus.

Champion of new methods and approaches to address unique research challenges and evolving industry trends and best practices.

Core Competencies

* Qualitative and quantitative primary market research
* Project management with strong attention to detail
* Data analysis and report writing
* Research design that addresses business issues
* Survey questionnaire and discussion guide design
* Secondary research and competitive analysis