Paul M.

Description

Digital Marketing Expert helping businesses experience growth & profits from effective use of Search Engine, Social Media Marketing & Search Engine Optimisations. (PPC, SEM, SEO)

Over $3 million dollars in advertising spend experience for lead generation and E-commerce clients. I take much pride in my work and my ability to deliver solid results while providing cutting edge digital strategies & tactics.

Search Engine Marketing:
•Keyword & negative keyword research
•Competitor research
•Dynamic & Static Search Ads campaigns
•Google Display Ads setups
•Shopping campaigns setups
•Youtube campaigns setups
•Industry insights & benchmarking
•Map commercial goals & objectives
•Benchmark the current digital performance of the various digital touchpoints
•Identify opportunities
•Ad copy creation
•Ad extensions creation
•Location & Timing scheduling
•Age group & Gender settings
•Budget Requirements
•Pixels, Conversion tracking setup
•Google Analytics integration with AdWords
•Google Analytics Goals Setup

Social Media Marketing
•Top, Medium, Bottom funnel segmentation
•Custom Audience Segmentation
•Business page engagement audience segmentation
*Pixel optimization
*Ecommerce Catalog implementation

“ONGOING MANAGEMENT (month to month)”
•Negative keyword optimizations (Non related search terms)
•A/B Advert copy split-testing
•Outbid competition (where achievable within budget)
•Identify new keyword opportunities
•Increase quality score
•Reduce PPC bounce rate
•Switch strategy to focus from clicks to conversions once pixel is optimized
•Budget adjustments & allocations
•Measure performance, optimise & report
•Geographic segmentation
•Device segmentation
•Maximize Google Impression Share
*Audience split testing

Search Engine Optimisations
*On-Page website optimisations
*Off-Page website optimisations
*Blogger and link building outreach program
*Top quality Blogs posts & content writing posts

Reporting & Analytics
*Google Analytics Workshops
*Pay per click platform analytics Workshops
*Attribution Workshops