Peter C.

Description

A passionate product and marketing expert with experience ranging across the full marketing spectrum; from the creative, to the analytical.

Skills:
• Messaging and Positioning
• MRD/PRD and Business Case Development
• Global Go-To-Market Strategies and Tactics
• Product and Market Validation
• Persona Development
• Sales Enablement
• Content and Collateral Generation
• Launch Plan Definition and Management
• Pricing and Revenue Analysis
• Win/Loss and Competitive Analysis
• Cross-functional/Marketing Team Management

Recent Projects:
• Worked with founder of AI and machine learning driven Learning Management System (LMS) startup to define the messaging and positioning for the solution and develop customer facing web content
• Creation of positioning for luxury goods startup including branding, demographics and personas, messaging and development of their go-to-market strategy
• Developed messaging and positioning for IoT security startup, researched and wrote original content for awareness including; blogs, e-book, whitepaper and web content
• Worked directly with security startup founding team to bring company out of stealth mode, launch their programmatic advertising anti-malvertising solution and developing the overall GTM strategy. Scope of effort and deliverables included: core product messaging and positioning, company branding, overall content strategy, website infrastructure and platform, site design and layout, site content, SEO optimizations,launch plan and launch management, sales tools and sales enablement, personas, case studies, competitive analysis and product pricing. Managed definition through delivery of the company’s first webinar. 35 customers acquired within 2 months after launch of company and product.
• Created market segment specific content and messaging strategy for security startup which enabled their entry into multiple new segments.
• Developed and managed formal response to Gartner Magic Quadrant survey for a global Application Performance Management company. Managed full project life-cycle, developed responses to the survey, and coordinated internal contributions. Delivered a 63-page response on-schedule.
• Retained to author 4 customer case studies for a global Application Performance Management company. Developed questionnaires specific to each case study, conducted customer interviews, wrote copy, and facilitated review/approval with customers and client.
• Researched and wrote a series of 10 original by-lined articles for a global IT Management Software company, focused on different aspects of network management, with the goal of establishing company as a thought leader. Topics included network troubleshooting, corporate data and network security, Government network security, Application Performance Management, VoIP, flow monitoring, QoS, and IPv6 implementation.