Robert R.

Description

Robert Rosenthal literally wrote the book on marketing optimization (it’s called “Optimarketing: Marketing Optimization to Electrify Your Business”).

Robert’s developed record-breaking marketing campaigns for dozens of businesses and won more than 50 awards. He’s conducted thousands of marketing experiments; introduced marketers to conceptual direct marketing, creative email advertising, and social media monetization; and conceived the Optimarketing methodology.

Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Eloqua, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Infogroup, Iron Mountain, Martha Stewart Living Omnimedia, McGraw-Hill, MIT, Monster, New England Journal of Medicine, Progress, RSA, Thomson, Webby Awards, Ziff Davis, and many emerging companies. He’s worked with more than 250 businesses.

Robert marketed one startup that became America’s fastest-growing software firm and helped launch another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he’s been closely associated with runs in the billions. His agency’s campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications.

Robert’s best known for transforming marketing outcomes — and return on marketing investment. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge.

His skills include campaign concept development; copywriting; marketing strategy development; marketing test design; marketing mix optimization; email marketing optimization; inbound and outbound marketing; pay-per-click (including Google AdWords optimization); web video and other marketing content development; lead and demand generation program development; web survey design; landing pages, including Unbounce pages; book marketing; LinkedIn profile development and marketing; business-to-business and business-to-consumer marketing program development; direct mail/brochure/flyer development; and more.

He’s experienced in a full range of marketing platforms and tools including Basecamp, Canva, Constant Contact, Facebook, Google AdWords, Google Analytics, Hootsuite, Infusionsoft, Kindle Direct Publishing (KDP), LinkedIn, MailChimp, Salesforce, SquareSpace, SurveyMonkey, Twitter, Typeform, Typepad, Unbounce, Wix, YouTube, WordPress, and others.

For businesses looking to launch new products, expand into the U.S. market, or simply improve marketing outcomes in measurable ways, Robert is an ideal resource.