Sam Heller is an interactive marketing specialist, media relations professional and freelance writer/researcher. He is a graduate of the University of California Los Angeles, with a degree in history. He currently represents a variety of clients in the corporate, non-profit and agency world, including his role as a contract PR director at the Los Angeles-based auction house, Nate D. Sanders.
As a marketing and business development associate at Nate D. Sanders, Sam developed social media and search engine optimization strategies and promoted public auctions of high-visibility items including historic artifacts and celebrity memorabilia.
Sam has generated worldwide media coverage in outlets including AP, Reuters, CNN, MSNBC, New York Times and Washington Post, among others. His media outreach efforts have garnered over 100,000 print, broadcast and online media placements.
In addition to his media relations work, Sam has written articles for outlets including Gayot.com, AOL’s Patch news service, Ha’aretz and the Times of Israel. He has also written and edited study guides for a French publisher and ghostwritten and edited material for an independent American biographer. Sam has developed SEO strategies including keyword research, copywriting, coding and link building and improved webmetrics.