Steve B.

Description

Are your Google Ads, and Google Shopping campaigns delivering significant returns to your business? Do you have a good understanding of its performance in financial terms, with timely reports? I can bring 20 years of experience to your digital advertising project, to design or re-engineer successful:

Google Search ad campaigns
Google Shopping campaigns for eCommerce
Google DIsplay Ad campaigns
Google Video Campaigns for YouTube
Bing Search ad campaigns (now Microsoft Advertising)
Microsoft Shopping campaigns for eCommerce (formerly Bing Shopping)
Microsoft Advertising Audience Campaigns (new – Display ads)

Since mid-2016 I’ve had the opportunity to create, rebuild, optimize, and manage over 3,000 successful campaigns on the two leading paid search platforms, pushing each of the 4 PPC campaign types to maximize performance.

Per Upwork client rating feedback from ~12,000 hours of project work, my ‘Job Success Score’ (JSS) from them has been pinned at 99-100% range for 4 years. Currently, 94% of my Upwork clients taken on since 2016 utilize my services in some capacity on a continuing, long-term basis.

I have developed a systematic process for methodically building each of the 4 types of PPC campaigns: search, display, video, and shopping. I get every detail right and spare no detail to create campaigns that generate significant profits for advertisers.

Your Google Ads account will benefit from the latest techniques with machine learning and automated bidding, different types of click attribution models, creative use of the latest ad types and features, Google Analytics, and Google Tag Manager.

I maintain all available Google and Microsoft PPC and Web Analytics certifications, re-testing annually on each type of campaign: search, display, shopping, video, and display campaigns.

I publish educational information of interest to PPC and e-commerce advertisers on my site blastofflabs.

Some of my clients have had numerous campaigns active, high conversion volumes, and a mix of campaign types with key business results dependent upon their consistent performance.

I post articles going into many aspects of PPC including developments in automated bidding, click funnel attribution, machine learning, responsive ads, conversion rate optimization, attribution modeling, shopping feed optimization, and related digital advertising topics. Some posts are short video screencasts that clarify concepts using custom vector graphics, bringing the inner workings of PPC campaigns to life.

I develop Display ads with Photoshop image ad creatives comparable to those from Fortune 500 ad agencies. I’ve developed a custom reporting platform that generates sharp, professional campaign reports for all clients.

In 2017 I became a Google “Badged Partner”, and I’m a Microsoft Agency Partner. I’m active on the Google Advertising Community Forums, collaborating with fellow PPC pros. Project work is completed in my Reno, NV office with no outsourcing or subcontracting of any client work.

I utilize industry-best PPC practices and have developed a number of custom, time-tested workflows, tactics, and methods to maximize conversion volume and return on ad spend (ROAS). I deploy the latest campaign automation capabilities aggressively, utilizing all automated bidding and machine learning algorithms available.

All campaigns are built with 100% conversion tracking in place from the start, so they can be moved onto automated bidding at the earliest opportunity. This often delivers boosts in performance while reducing campaign management overhead.

I look forward to discussing how I may be able to assist you.