Steven S.

Description

New to Upwork but bring 12+ years of advertising experience to the table. I am not agency.
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Are you running Adsense today and want to get better results?

Do you want to optimize the ads on your site to its full potential?

Are you interested in setting up header bidding on your website or app?

If you said yes to any of those questions, I would love to talk to you!

Working as the Ad Operations Director at OpenX, my main responsibility was maximizing revenue for our publishers. I accomplished this by optimizing their demand partners (e.g. Google, Rubicon, Appnexus, Smaato etc.) and ensuring the setup in the ad server was correct. Performing a combination of troubleshooting page implementations, reworking ad placements, polishing ad block rules, retrafficking line items, adding demand partners, testing floors and implementing header bidders I observed one or several of these results with our clients:

**Increases in CPM’s between 200-300%
**Increases in Fill Rates from single digits to up to 99%
**Decreasing Ad Quality violations by 80%
**Faster page speed
**Reporting clarity

Regardless if you are getting 10K page visits per day or 10 million page visits per day I believe the principles are the same and there could be money you are leaving on the table.
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Who I can help:
**A website or app that is about to launch and wants to serve ads to their audience
**Someone that has video content and wants to start using video ads
**Someone that wants to add more partners to compete against Google Adsense/Adx
**A publisher that has been using header bidders or wants to start
**Someone that wants to be sure their DFP setup is correct

Levels of service:
**One hour per week consulting sessions
**Audit setup of ad server and advertisers to identify opportunities/issues
**Short term project where we identify the best performing floor prices, ad unit sizes etc.
**Act as your full time ads manager
**Training sessions for DFP and other advertising platforms
**Set up header bidders for the first time or optimize your current HB setup
**Build performance reports & tools that will allow you to effectively manage your ads