Shopify SEO: Global eCommerce Strategy for International Expansion

Shopify SEO: Global eCommerce Strategy for International Expansion

Shopify SEO is essential for global eCommerce growth. It’s actually estimated that retail eCommerce sales will amount to nearly $5 trillion worldwide in 2021. With this in mind, it’s equally important that your international SEO strategy fits your business’ needs.

International SEO for eCommerce using Shopify
We’ve actively researched what’s available and even spoken to a Shopify rep on what the best options are. Combining this information with our international SEO specialist knowledge, We’ve come up with the most optimal solution for one particular store.

UPDATE: Shopify International Domains
How to set-up a UK e-commerce business
Working with a ccTLD
Setting up the currency and language targets in Shopify
Advantages of International Domains with Shopify

Step 1: Shopify Multi-Currency
Multi-currency set-up
Geo-location drop-down selector

Step 2: Shopify Translation
Why use a translation app?
How to select a translation app
Which Shopify translation app is best?
Option 1: Subdirectory/subfolder implementation
Option 2: Subdomain implementation
Option 3: Shopify Multiple Stores
How to use Google Sheets + Google Translate

Step 3: Submit Your New Language to Google for Indexing
Create an additional property in Google Search Console
Change Geo-Targeting Settings for the new subdirectory
Create XML Sitemap in Screaming Frog
Upload XML Sitemap to Shopify
Submit New XML Sitemap into Google Search Console

Step 4: Other Considerations & Next Steps
I’ll take you through exactly what I did and recommend the essential steps that you could take to quickly launch your Shopify store into international territory. Depending on factors such as budget, development resources, translation services, and time, you may choose a different option.