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SaaS Content Marketing Framework How We Helped HelloSign Scale Their Traffic 1,308% It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would start to thaw things out and give me t...

Restructuring HTML SEO Split Testing Lessons from SearchPilot For this week’s #SPQuiz, we asked our Twitter followers what they thought would the result of restructuring the HTML, to bring the most important content above the sidebar. This was with the intention of improving the user experienc...

Emoji in Meta Descriptions SEO Split Testing Lessons from SearchPilot For this edition of the #SPQuiz, we asked our Twitter followers what they expected to have happened when we replaced numbers with emoji in meta descriptions. The response was mixed: Result of Twitter poll on emoji meta de...

Adding Confidence Messaging SEO Split Testing Lessons from SearchPilot This week we asked our Twitter followers what they thought happened when we added a confidence banner to a travel client’s website (this test was run pre-COVID). The test was a full funnel experiment, so we measured the imp...

Reconfiguring Page Layout SEO Split Testing Lessons from SearchPilot This week, we asked our Twitter followers what they think happened to organic traffic when we moved a travel client’s flight search widget from the bottom of the hero image to the top. This is what our followers thought: ...

SEO Split-Testing Lessons from SearchPilot Increasing Internal Linking This week, we asked our Twitter followers what they thought happened to the organic traffic of higher level category pages when we ran an internal linking test on a grocery website where we added links to some lower level c...

Adding FAQ Schema SEO Split Testing Lessons from SearchPilot FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Re...

SEO Split-Testing Lessons from SearchPilot: Bringing Content Out of Tabs The constant dialogue between webmasters and representatives at Google has always been littered with SEOs sharing case studies with examples of when what they’ve seen out in the wild hasn’t lined up with what the powers-t...

Removing SEO Text SEO Split Testing Lessons from SearchPilot Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot. Unsurprisingly, ...

Adding a 2-Step Email Signup Component SEO Split Testing Lessons from SearchPilot Earlier this week we asked our Twitter followers what they think happened to organic traffic when we added a 2-step email signup component to pages. Almost 64% of those who answered thought this change would h...