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Breaking Down Your Competition: A Case Study What do you believe about your marketplace and how can you prove that you’re right? Do you think that you might be wrong? I’m Mike Sandman and we’re going to talk about how Xerox learned that some of its beliefs about its competitor Canon in the deskt...

Case Study: Using Competitive Research to Analyze a New Market There was a post by Noah Kagan on Tim Ferriss’s blog about starting a million dollar business in a weekend. It was based around Chihuahuas, and reminded me of the tactics that I use when exploring the difficulty of entering a new mar...

How to Create a Competitor Analysis Report (Templates Included) Your business will always have competition. And if you don’t know what that competition is up to, you could be missing out on huge opportunities. That’s why a competitive analysis is so crucial to your success as a business. I...

How to Conduct a Competitive Analysis for Your Business (Plus a Free Template) Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche. But it’s not enough to just sp...

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and posit...

How to Do a Competitive Analysis | Case Study Included In order to be a leader in your industry, you need to know how to perform a competitive analysis. A competitor analysis is more than a simple SWOT analysis where you find the strength and weaknesses of your market segment. Evaluating your ...