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The Importance of Topic Clusters Topic clusters are something which have many names. Topic hubs, hub and spoke content, content hubs, pillar hubs and I’m sure there are many more names to call them. For the sake of this blog though, we’re going to call them 'Topic clusters'. What are topic...

How I created a Topic Cluster and boosted my website traffic by 1000% In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a ...

Content Promotion Link Building For B2B SaaS Companies: Our Playbook in 2021 Contents Unique challenges for B2B SaaS companies 1) Let’s be honest, most SaaS look the same. 2) Bro, that’s SUPER niche 3) Where’s the blog? 4) Booooring. Write great content Link building strategies that wor...

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most

SaaS Content Marketing Framework How We Helped HelloSign Scale Their Traffic 1,308% It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would start to thaw things out and give me t...

How to Do a Content Audit This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits. It's been alm...

SaaS SEO Guide How to Grow Your SaaS Company With Our Proven SEO Framework You can also download the SaaS SEO Guide as a PDF or continue reading it here. Growing a SaaS business can be scary and investing in SEO can be even scarier, especially with so many self-proclaimed SEO agencies that may...

Make each word count with compelling landing page copy that convinces more visitors to convert. Gotta Write Landing Page Copy, But Don’t Know Where to Start? Hey, we’ve been there. Maybe you’re a fresh-faced