The Importance of Topic Clusters

The Importance of Topic Clusters
Topic clusters are something which have many names. Topic hubs, hub and spoke content, content hubs, pillar hubs and I’m sure there are many more names to call them.

For the sake of this blog though, we’re going to call them ‘Topic clusters’.

What are topic clusters?
Alright, enough about the names, what actually are topic clusters?

This is the definition I’ve been using for a while now:

“A topic cluster is a group of interlinked pages on a website which talk about different areas within the same topic.”

The pillar page
Normally, a topic cluster has a ‘core’ page, also known as a pillar page. An evergreen page which will be about the short-tail keyword, the generalised subject. It covers a lot of aspects of a topic on a single page, with more in-depth information in the detailed cluster and target pages, which are linked to from the pillar page.

A good example of a pillar page is this page from Help Scout, talking you through ‘Acquiring customers using email’.