4C

Description

Cross-Channel Marketing at Scale
It’s all in Scope.

What if you could identify your best prospects, easily execute campaigns where your customers are the most engaged, and quickly assess the impact of your marketing on business outcomes? With Scope, you can. The self-service platform allows you to plan, activate, and measure across the closed ecosystems of linear TV, OTT, digital, and social media. With powerful data science, best-in-class workflow tools, and advanced measurement, Scope offers brands a comprehensive solution for managing insights and activation at scale.

Audiences & Planning

Deploy persistent audience definitions across channels with holistic tools for planning and forecasting.

Creative & Activation

Craft sophisticated campaigns with tools for creative personalization and collaboration alongside centralized ad management.

Reporting & Measurement

Measure marketing against business outcomes with visual reporting that includes source-of-truth and multi-touch attribution data.

Insights & Optimization

Fine-tune initiatives with intelligent machine-learning that fuels cross-channel automation and improved performance.

4C is now a part of Mediaocean.

Mediaocean is the modern system of record for omnichannel advertising, bringing together brands, agencies, media owners, technology, and data partners. A platform to control critical data related to marketing investments, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analyzing, optimizing, invoicing, and payments.