Alight Analytics

Description

Analytics at the Speed of Marketing
Connect data today, get data-driven insights tomorrow

Unified Platform. Unified Analytics.
DIY analytics software has failed marketers, requiring more configuration and management than they have time for and leaving little time to actually generate insights that drive results.

In one end-to-end marketing analytics platform, Alight Analytics delivers the insights marketers need to measure, optimize and predict performance — within the first 24 hours data is connected.

Automated Marketing Dashboards
Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel.

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Cross-Channel Performance Analytics
Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels.

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Campaign Pacing & Performance
See which tactics and channels are contributing to your marketing goals and how your budget is pacing, so you can direct your spend where it matters most.
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Pipeline Analytics & Forecasting
Understand and communicate the impact marketing investments have on business outcomes with a single pipeline view for marketing and sales performance.

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Multi-Touch Attribution Modeling
Apply attribution models to understand and optimize the path to conversion for your marketing channels, campaigns and customers.

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Media Mix & Predictive Modeling
Apply machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.

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THE MARKETING ANALYTICS MATURITY CURVE™
How Marketers Win with Our Analytics Framework
Our solutions are deployed using a four-step framework that allows for continuous analytics improvement without requiring additional technologies, skills or expertise.

STEP 1
Set a baseline for performance
Aggregate and unify data from all marketing platforms into one dataset that’s ready for analysis in our performance dashboards.

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STEP 2
Optimize marketing touchpoints
Bring in web conversion and campaign performance data to ensure you’re spending in the right channels at the right time.

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STEP 3
Prove marketing’s business impact
Connect marketing spend with data from business systems like CRMs, ERPs, POS and more to measure and forecast marketing impact.

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STEP 4
Plan marketing spend to maximize ROI
Apply machine learning models to predict return on marketing investments so you can optimize your marketing mix.

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MARKETING ANALYTICS-AS-A-SERVICE
The Only Analytics Platform with Real, Live Human Support
We know software is only half of the analytics equation. That’s why we include dedicated support and services with every one of our solutions.

Account strategists to guide you through our four-step framework for achieving your analytics goals
Data engineers to ensure your data is structured for long-term analytics success
Data support to manage and support the data flowing from the source systems into ChannelMix
Tracking experts to facilitate audits and implementation of your tracking strategy
Dashboard specialists to configure visuals for analysis in your reporting solution
Data scientists to customize statistical models for attribution and predictive analysis