Data Onboarding Activation

Description

Data Activation and Onboarding: Reach Your Audience on Every Screen
Coordinated, consistent experiences

Precision at scale

Streamlined data activation

Sustainable, addressable reach

Consumer attention is fragmented across many screens and touch points—

With disconnected identity…
Increasing focus on privacy protection…
Inefficiencies from maintaining multiple platforms…
Ecosystem and regulatory changes…

Leveraging data to create exceptional experiences is becoming harder. A scaled, secure, and sustainable solution is needed.

Data Activation: Reach your audiences securely across the advertising ecosystem

Data Activation: Reach your audiences securely across the advertising ecosystem

Largest Global Network of Media Activation Platforms
Accelerate the time-to-value of data activation by accessing hundreds of platforms across display, search, social, and TV—all from one easy-to-use platform or API—and bring efficiency to your marketing team.

Cross-Screen Audience Management
Navigate the fragmented TV landscape by activating your audiences across screens. From linear to digital video to OTT, cross-screen audience management enables you to implement the most effective cross-screen TV investment strategy.

A Hierarchy of Identifiers
Reach the right person based on your use case—whether it’s at the individual, household, or account level—and execute data-driven B2C, B2B, and TV campaigns with precision.

What can I do with data activation?

Targeting
Optimize engagements with the right customers by leveraging the world’s largest and most accurate Identity Infrastructure.

Suppression
Reduce ad spend waste by utilizing a people-based approach to suppressing existing customers.

Personalization
Tailor creatives, content, and messaging that effectively resonates with your audiences.

Channel Diversification
Increase your ability to reach customers by expanding to newly addressable channels such as CTV, search, and cookieless display.

Effectively Engage Your Desired Audiences
Fragmented viewership and evolving privacy regulations make connecting data and reaching audiences with precision more challenging. Data activation resolves these pain points for all players in the ecosystem.

Marketers
Reach your customers at every precision level across hundreds of platforms, including digital, search, social, and TV.

Agencies
Maximize reach of your clients’ high-value audiences and power more effective and efficient campaigns across all channels.

Platforms
Win more business by enabling advertisers to deliver coordinated experiences with first-, second-, and third-party data activation.

Data providers
Drive more monetization opportunities by making your data accessible on more platforms for easy access to data buyers.

ctivation Product Pillars
At LiveRamp, we prioritize privacy protection and give you control over your data. Dive into how our leading identity translation technology enables you to reach your audience safely and with precision.

Privacy-Protecting Activation
Activate audiences across platforms without sharing sensitive data by leveraging our technology to connect your data to media platforms.

Privacy-Protecting Activation
Activate audiences across platforms without sharing sensitive data by leveraging our technology to connect your data to media platforms.