Google Marketing Platform

Description

Meaningful insights. Smarter marketing. Better results.

Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.

A smarter platform for better results.

Deliver faster, smarter marketing.

Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals.

Gain more control over your investments.

Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences.

Understand your audience on a deeper level.

Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.

Share insights across your team.

Make information and insights accessible to your entire enterprise so teams can work better together.

Designed to work together.

Google Marketing Platform solutions are built to work together, so you can easily access shared data across products — to deliver better customer experiences.

Reach the right customers.

Easily connect data from across Google products, including Google Ads — to quickly uncover insights.

Tailor your measurement with Ads Data Hub.

Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy.

Do more with Google Cloud.

You can use Google Marketing Platform together with Google Cloud to unlock advanced marketing use cases like building predictive models to get new insights to improve marketing performance.