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Customer Analytics for Everyone
Indicative is the only customer analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse.

Connect Your Data
Indicative connects directly to your data warehouse. No more duplication of data collection, mismatched event counts or data errors.

Know Your Customer
Optimize acquisition, visualize customer journeys, and maximize retention without knowing SQL.

Drive Product Innovation
Optimize your product by driving your product roadmap by identifying points of friction and measuring feature adoption.

Customer Journey
Visualize and optimize conversion and retention with Indicative’s unique multi-path funnel.

Multipath Customer Journey Funnel in Indicative
Ask, answer, and act on the most important questions about your customers and their behaviors.

Cohort Analysis
Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.