Playwire

Description

Playwire: A Revenue Amplification Platform
A GLOBAL TECHNOLOGY AND SERVICES COMPANY THAT HELPS PUBLISHERS EARN MORE REVENUE FROM THEIR USER BASE AND RUN THEIR BUSINESSES MORE EFFICIENTLY, POWERED BY
{RI} REVENUE INTELLIGENCE®
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Revenue Amplification Managed by Professionals®
Digital advertising is complex and multifaceted. Evolving ad technology and increasing advertiser demands make it challenging for publishers to successfully manage their own advertising while creating great content for their users.

Through our complete monetization platform, RAMP®, publishers never have to worry again. Playwire’s turnkey solution has the entire ad ecosystem covered! Publisher ad revenue is maximized while yield ops, direct sales, and custom creative teams work diligently in your best interest.

An All-Inclusive Package
Video, Display, Data – Imagine all your digital advertising needs delivered through one channel; Playwire makes it possible. Integrate a simple piece of code and monetize your site for any device or operating system.

HEADER BIDDING
Allow multiple ad exchanges to bid on your inventory at the same time, resulting in faster ad load times, better CPMs, and increased fill.

DATA MANAGEMENT PLATFORM
We aggregate your ad data, silo it, anonymize it, and then use that data to increase your CPMs.

VIDEO PLAYER
Designed from the ground up to leverage the power of HTML5, Playwire’s video player was built to run fast and reliably on any device.

AD SERVER
Our proprietary delivery technology utilizes separate ad servers for display, video, and mobile to maximize the performance of your ad stack.

ONLINE VIDEO PLATFORM
Host, encode, manage, and publish your video content with ease. Complete with powerful analytics.

GLOBAL SALES TEAM
With 8 offices in 4 countries, our direct and network sales teams bring in top campaigns from the world’s largest advertisers.

{RI} Revenue Intelligence®
Our proprietary technology combines machine learning with human insight to continually optimize your ad stack. With {RI} Revenue Intelligence®, Playwire creates a custom advertising solution every time your content loads, maximizing revenue at each moment. In turn, our analytics dashboards help you to understand the revenue implications and provide vital insight into ad performance.

Data Lake
Our systems produce constant streams of anonymized data that we collect and analyze in real time. The “data lake” encompasses users, content, ad servers, demand sources, and more, giving us a remarkably complete picture of each ad opportunity.

Machine Learning
Take billions of data records across a hundred variables, pipe them through the bleeding edge of machine intelligence, then use the results to predict the best outcomes in realtime. Our machine learning models make it possible.

Human Intelligence
{RI} Revenue Intelligence® comes from A.I. – but equally from I.Q. Our sales and ops specialists stay on top of the latest industry trends and metrics, and use their knowledge and relationships to eke out advantages no machine can match.

Ad Serving
Ad demand, performance, and rates vary across format and environment. {RI} selects ad servers with the demand that best suits the opportunity, producing higher revenue and lower latency.

Ad Selection
We treat every user and page as a unique event and select ad units that optimize for both. The result is happy users that keep browsing content and watching ads.

Interested in monetizing with Playwire?
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Strength in Numbers
250 billion

Auctions per Month

32 billion

Ad Impressions per Month

1.5 billion

Minutes of video streamed each month

Playwire’s scale brings you increased ad demand. Our scope and brand unlock access to curated marketplaces and other gated-off demand sources, and our advertiser partners include the largest and most premium brands. Capitalize on our size and infrastructure.

Join Our Partners
Playwire’s portfolio includes some of the world’s most influential Gaming, Entertainment, and Kids publishers.