Real Story Group

Cut through the hype.

Make the right omnichannel technology decisions.

About The Real Story Group

We publish vendor evaluations that sort out suitable technology choices for your particular needs. Our research is known for its technical depth, toughness, and absolute neutrality.

A Bit of History.

Founded in 2001 as “CMS Watch,” we’re a team of former practitioners who found traditional analyst reports too shallow and fawning—and decided to do something better.

We set out to create a new kind of research and advisory firm, one that worked only for enterprise technology customers who wanted the real story about Digital Workplace and Marketing Technologies.

At a time when half of all technology projects fail, we help you make the right decisions during the key, early stages of your investments. Since 2001, more than 3000 organizations around the world have used our research and advice to improve their business. We invite you to join them.